Roundabout
Influencer marketing without the guesswork
Platform to analyze creators on Instagram and TikTok, generate campaign quotes on real market benchmarks, and run influencer campaigns across multiple niches.
About this launch
Roundabout is an influencer marketing platform for brands in Italy, Europe, and the United States. It helps brands analyze creators on Instagram and TikTok by examining their real audience, niche, history, and content performance. The platform generates campaign quotes with three comparable scenarios based on real market benchmarks, showing estimated results and all-inclusive prices decided upfront.
Brands can run campaigns end-to-end through Roundabout's CRM, which manages creator engagement, contracts, payments, content approval, and reporting. The platform covers over 150 B2C and B2B niches and handles promo, UGC, and combined campaign formats. The workspace is free with basic monthly quotas; campaigns are paid separately based on the quote price and include creator service, 14-day advertising license, 12-month organic content use, and insight reporting.
What it does
- Creator analysis with audience and content performance data
- Content approval and rework management
- Insight reports with KPI tracking and sentiment analysis
- White-label quotes and reports for agencies
- 150+ B2C and B2B niche categories
- Multi-country campaigns across Italy, Europe, and USA
- Promo, UGC, and combined campaign formats
Pricing
Pricing model: Freemium
Free workspace forever: 10 quick analyses per month, 2 full analyses per month, 1 quote per month. Pro: €99 per month + VAT or €990 per year + VAT (12 months for the price of 10). Campaigns: priced per campaign based on quote, includes creator service, 14-day advertising license, 12-month organic li
Shopper questions
How much does an influencer marketing campaign cost?
Campaign cost depends on three factors: creator tier, the market they publish in, and the advertising license needed. The quote calculates it on real per-market fees with three comparable scenarios. The price you approve is what you spend.
What is included in a campaign price?
The service and creator booking, 14-day advertising license, 12-month organic content use, and category exclusivity one week before and after publication. Contracts, creator payments, shipping, and metrics tracking are all handled within the same price.
Does the Free plan expire or convert to a trial?
No. Free is a plan, not a timed trial. It includes 10 quick analyses, 2 full analyses, and 1 quote per month that renew every month with no expiry and no credit card required. You upgrade to Pro only if you need more analyses, quotes, or your brand on documents.
Do I need the Pro plan to run a campaign?
No. Campaigns can be quoted and activated from the Free plan. With an active campaign, full analyses of the creators in that campaign are included on any plan without using up quota. Pro is for people who evaluate creators and prepare quotes regularly.
Is Pro better as a monthly or annual subscription?
Monthly costs €99 + VAT and can be cancelled anytime. Annual costs €990 + VAT, which is 12 months for the price of 10 months, and is recommended for people managing several clients. Either way, the team has unlimited seats.
Roundabout has a free listing. The owner can unlock the full profile with a paid launch for $5:
- Founder story (locked)
- Milestones (locked)
- Demo video (locked)
- Dofollow website link (locked)
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