Brand24 vs Roundabout

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Brand24 compared with Roundabout
Detail	Brand24	Roundabout
What it does	AI-powered media monitoring and social listening platform	Influencer marketing without the guesswork
Stage	Established	Established
Founded	2011	2019
Based in	US	IT
Pricing model	Freemium	Freemium
Pricing	Free 14-day trial (no credit card required). Individual: $249/month ($199/month billed annually, 3 keywords, 2K mentions/month). Team: $349/month ($299/month annually, 7 keywords, 10K mentions/month). Pro: $499/month ($399/month annually, 12 keywords, 40K mentions/month). Business: $699/month ($599/	Free workspace forever: 10 quick analyses per month, 2 full analyses per month, 1 quote per month. Pro: €99 per month + VAT or €990 per year + VAT (12 months for the price of 10). Campaigns: priced per campaign based on quote, includes creator service, 14-day advertising license, 12-month organic li
Key features	Real-time monitoring across 25+ million online sources Sentiment analysis with machine learning classification AI-powered anomaly detection for mention spikes AI Brand Assistant for conversational insights Influencer identification and analysis Custom alerts via Slack, Teams, or email Automated weekly reports with recommendations Support for 108 languages Competitive analysis and benchmarking Export to PDF, Excel, and PowerPoint formats	Creator analysis with audience and content performance data Content approval and rework management Insight reports with KPI tracking and sentiment analysis White-label quotes and reports for agencies 150+ B2C and B2B niche categories Multi-country campaigns across Italy, Europe, and USA Promo, UGC, and combined campaign formats
What makes it different	Monitors 25 million+ sources including social, news, blogs, videos, forums, and podcasts in real-time AI-powered features including Brand Assistant and automatic insight generation Advanced language detection supporting 108 languages Serves 4,000+ brands across 154 countries Over 10 years of industry expertise	Real market benchmarks and pricing calculated on actual campaign fees, not estimates Price guaranteed upfront with no changes during campaign execution Comprehensive commercial fit analysis beyond KPIs alone Complete campaign management including contracts, payments, and licensing handled by platform Free workspace with no expiry and no credit card required
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	81 +1 (up) since last check	12 +1 (up) since last check
Trust Flow (Majestic)	22	7
Citation Flow (Majestic)	50	30
Referring domains (Majestic)	7815	135

8 details filled in for both companies.

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