Reference
Private visual moodboard app for collecting and organizing creative references
Reference is a native moodboard app for iPhone, iPad, and Mac that lets you collect inspiration, organize visual ideas, and sync creative references privately
About this launch
Reference is a private moodboard application designed for creatives who want to collect, organize, and find visual references. You can add images, videos, YouTube content, and sticky notes to boards, then search across your library by color, style, scene, or text. The app features an infinite canvas on Mac, automatic organization with AI-generated tags, OCR text recognition, and the ability to find visually similar images. Boards sync privately through iCloud across iPhone, iPad, and Mac, and you can publish view-only web previews to share with colleagues or clients. On iPad, you can annotate directly with Apple Pencil. The app includes Safari browser extension for easy web image importing, with a Chrome extension coming soon.
What it does
- Infinite spatial canvas with zoomable, reorganizable boards
- OCR text recognition for searchable text in images
- Automatic tag generation and organization
- Visual similarity search to find related images
- Mixed media support (images, video, YouTube, GIFs, sticky notes)
- Web publishing and public board sharing
- Apple Pencil support for annotations on iPad
- Safari and Chrome browser extensions for web import
- iCloud sync across iPhone, iPad, and Mac
- AI client integration via MCP for Mac
Pricing
Pricing model: Paid
$5.99 USD one-time purchase for all platforms (iPhone, iPad, Mac). Includes Reference Pro with unlimited boards and items. Family Sharing supported. Existing Free users can unlock Pro for the same $5.99 price.
Shopper questions
Is Reference Board a one-time purchase or subscription?
Reference Board is a $5.99 one-time App Store purchase for iPhone, iPad, and Mac with no subscription required. Existing users who acquired the app when it was free can unlock everything for the same $5.99 one-time price. Family Sharing is supported.
Does one purchase cover iPhone, iPad, and Mac?
Yes. One Reference Board purchase unlocks all three apps (iPhone, iPad, and Mac) on your supported devices when you use the same Apple Account. Family Sharing is also supported.
Is Reference private and does it sync my data?
Yes. Reference is private and does not track you or sell your data. Your references stay private, and your inspiration syncs through iCloud across your own Apple devices.
What media types can I add to a board?
You can add images, videos, YouTube videos, and GIFs to boards. You can also use sticky notes for text so every idea, reference, and thought stays together in one place.
Does Reference come with browser extensions?
Yes. Reference includes a Safari extension for importing web images. A Chrome extension is coming soon.
Reference has a free listing. The owner can unlock the full profile with a paid launch for $5:
- Founder story (locked)
- Milestones (locked)
- Demo video (locked)
- Dofollow website link (locked)
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