Private visual moodboard app for collecting and organizing creative references
Online proofing and client galleries for creative professionals
Stage
Not given
Not given
Founded
Not given
2022
Based in
Not given
CH
Pricing model
Paid
Freemium
Pricing
$5.99 USD one-time purchase for all platforms (iPhone, iPad, Mac). Includes Reference Pro with unlimited boards and items. Family Sharing supported. Existing Free users can unlock Pro for the same $5.99 price.
Free plan: 2 GB storage, unlimited galleries, unlimited collaborators; Plus plan: 100 GB storage; Pro plan: 1 TB+ storage; Biz plan: 5 TB+ storage; Enterprise: custom pricing. Annual plans include 25% discount.
Key features
Infinite spatial canvas with zoomable, reorganizable boards
OCR text recognition for searchable text in images
Automatic tag generation and organization
Visual similarity search to find related images
Mixed media support (images, video, YouTube, GIFs, sticky notes)
Web publishing and public board sharing
Apple Pencil support for annotations on iPad
Safari and Chrome browser extensions for web import
iCloud sync across iPhone, iPad, and Mac
AI client integration via MCP for Mac
Branded client galleries with customizable layouts
Comments and annotations on images and videos
Version control and revision tracking
Auto-tagging and metadata search
Integrations with Adobe Lightroom, Capture One, and cloud storage
Custom branding and white-label options
Gallery embedding on websites
What makes it different
Private and personal - data is not tracked, sold, or locked behind paywalls
One-time $5.99 purchase with no subscription required
Unified cross-platform experience with one purchase covering all devices
Native Apple integration with Pencil support and seamless iCloud syncing
Understands visual details through OCR, color search, and automatic organization
No account required for clients to review and approve work
Unlimited reviewers and collaborators on all plans
Swiss-made, GDPR compliant, and EU-hosted infrastructure
Free plan with no time limit and no credit card required
Supports all creative file types including RAW and 4K video
Reference
Picflow