| What it does | See why colors work
| Free tree testing tool for testing information architecture
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | Not given
| Not given
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| Pricing model | Freemium
| Free
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| Pricing | Free: Original view, Temperature map, Value structure, Saturation map, Palette and Harmony for every image, 20 analyses at a time. Lifetime Premium: one-time purchase includes Composition guides, Contrast map, tinted value bands, unlimited history, full-res export. No subscription.
| Free for unlimited tree testing and card sorting studies, unlimited participants and responses, and full analysis. Participant recruitment through UXbeam's panel starts at $1 per participant-minute.
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| Key features | - Palette with proportions showing dominant colors sized by image weight
- Color harmony identification (Complementary, Analogous, Triadic, Split-complementary, Tetradic, Square, Monochromatic)
- Temperature map showing warm and cool distribution across image
- Value structure divided into clear zones (light, mid-tone, dark)
- Saturation map showing vivid and muted areas
- Composition guides identifying classic guides like golden ratio and rule of thirds
- Contrast map showing where the eye lands first (Premium)
- Painter-friendly color names (Yellow Ochre, Payne's Gray, etc.)
- Local device processing with no image uploads
- Works offline with no account required
| - Unlimited tree-testing studies and participants
- Leading-task detection to catch biased wording
- Path replay visualization of participant navigation
- Task outcome breakdown into direct, indirect, and elsewhere
- Full-scenario completion tracking across multiple tasks
- Mobile-compatible participant experience
- Integrated card sorting with tree testing workflow
- Multiple valid destinations per task
- Iterative testing with versioned results
- Complete CSV export of participant-level results
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| What makes it different | - Shows color proportions, not just colors, recognizing that a 60/5 split is fundamentally different from 50/50
- Four layers of analysis together show relationships single layers cannot reveal
- Built by people who actually mix paint with painter-friendly vocabulary
- Lifetime Premium with single payment, no subscription model
- All data stays on device, no account signup required
| - No credit card required and truly unlimited at no cost
- Built-in methodological safeguards prevent common research mistakes
- One-screen setup lets researchers create tests in minutes
- Mental Model Detection identifies competing ways different user groups organize content
- AI-assisted participant recruitment with audience targeting
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 8 ▲ +1 (up) since last check | 35 ● no change since last check |
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| Trust Flow (Majestic) | 4 | 0 |
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| Citation Flow (Majestic) | 32 | 16 |
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| Referring domains (Majestic) | 31 | 2 |
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Undertone