See a paint color on your own walls with undertones, LRV and a visualizer before you buy
Free tree testing tool for testing information architecture
Stage
Startup
Established
Founded
2025
2021
Based in
LT
Not given
Pricing model
Freemium
Free
Pricing
First 3 renders free; subscription adds monthly allowance for additional renders
Free for unlimited tree testing and card sorting studies, unlimited participants and responses, and full analysis. Participant recruitment through UXbeam's panel starts at $1 per participant-minute.
Key features
Undertone analysis for each color
Light Reflectance Value (LRV) for every color
Side-by-side color comparison on your photo
Light direction notes and render guidance
Coverage of Sherwin-Williams, Benjamin Moore and Farrow & Ball colors
Cross-brand color matching
Peel-and-stick sample ordering through Samplize
First 3 renders free with optional subscription
Unlimited tree-testing studies and participants
Leading-task detection to catch biased wording
Path replay visualization of participant navigation
Task outcome breakdown into direct, indirect, and elsewhere
Full-scenario completion tracking across multiple tasks
Mobile-compatible participant experience
Integrated card sorting with tree testing workflow
Multiple valid destinations per task
Iterative testing with versioned results
Complete CSV export of participant-level results
What makes it different
AI-powered paint visualization on your own room photos before buying samples or paint
Transparent color science with published data, calculated estimates, and visible methodology
All renders labeled clearly as AI approximations, not actual painted rooms
Affiliate links to samples that never cost you more, with no seller influence on color advice
No credit card required and truly unlimited at no cost
Built-in methodological safeguards prevent common research mistakes
One-screen setup lets researchers create tests in minutes
Mental Model Detection identifies competing ways different user groups organize content
AI-assisted participant recruitment with audience targeting
TryMyHome