Free online cross stitch design tool — convert photos or design charts for cross stitch, needlepoint, diamond painting, crochet and fuse beads
Free tree testing tool for testing information architecture
Stage
Startup
Established
Founded
2025
2021
Based in
AM
Not given
Pricing model
Freemium
Free
Pricing
Free: Create and edit patterns, PNG exports. Unlock packs: $7.99 for 1 pattern, $12 for 5 patterns, $20 for 10 patterns (never expire). Personal Pass: $14.99 for 30 days, $59 for 1 year, $99 lifetime. Plus Pass: $24.99 for 30 days, $99 for 1 year, $149 lifetime.
Free for unlimited tree testing and card sorting studies, unlimited participants and responses, and full analysis. Participant recruitment through UXbeam's panel starts at $1 per participant-minute.
Key features
Convert photos to cross stitch patterns with real-time preview
FLOW Score to measure pattern stitchability
Support for 60+ embroidery floss brands including DMC, Anchor, Cosmo and Madeira
Text tool with 48 stitch-friendly fonts
One-click confetti cleanup to reduce scattered single stitches
Printable PDF export with symbols, thread legend and stitch counts
Full, half, quarter and backstitch support with French knots and beads
Multi-layer non-destructive editing with unlimited undo/redo
Progress tracker to mark stitches as you work
Desktop app for Mac and Windows with offline support
Unlimited tree-testing studies and participants
Leading-task detection to catch biased wording
Path replay visualization of participant navigation
Task outcome breakdown into direct, indirect, and elsewhere
Full-scenario completion tracking across multiple tasks
Mobile-compatible participant experience
Integrated card sorting with tree testing workflow
Multiple valid destinations per task
Iterative testing with versioned results
Complete CSV export of participant-level results
What makes it different
79% fewer confetti stitches than competing converters at default settings
Runs in browser on any device with no download required
One-time payments with no auto-renewing subscriptions
Made by one independent developer, not a company
Fair pricing adjusted by country using purchasing power parity
No credit card required and truly unlimited at no cost
Built-in methodological safeguards prevent common research mistakes
One-screen setup lets researchers create tests in minutes
Mental Model Detection identifies competing ways different user groups organize content
AI-assisted participant recruitment with audience targeting
Stitchmate