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Social Undertone vs SelfSM

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Social Undertone compared with SelfSM
DetailSocial Undertone logo Social UndertoneSelfSM logo SelfSM
What it doesCreator audience reports from real comments AI brand manager that drafts social media posts in your voice from confirmed facts, with human approval for every post
StageNot given Not given
FoundedNot given Not given
Based inUS Not given
Pricing modelFreemium Paid
PricingFree: 3 reports with scores, summary and about 300 comments from the last 30 days. Full report: $29 one time for up to 3,000 comments from the last 90 days. Shortlist pack: $99 for 5 full reports. Enterprise: custom pricing. Solo: $19/month for 1 brand and 150 posts/month. Pro: $49/month for 3 brands and 375 posts/month. Agency: $129/month for 8 brands and 975 posts/month. All plans include voice profile, brand memory, and human approval requirement.
Key features
  • Comment analysis from Instagram and TikTok
  • AI-powered sentiment classification
  • Audience sentiment scoring
  • Topic mapping and categorization
  • Post-by-post performance analysis
  • Audience health scoring
  • Brand safety flagging
  • Shareable reports and PDF export
  • Audience demographic and interest insights
  • No creator login required
  • Voice profile learning from your existing posts
  • Weekly content planning and drafting
  • Fact-checking against stored brand facts
  • Publishing to LinkedIn, X, and Telegram
  • Reply queue management
  • Multi-language drafting
  • Client approval links with permission roles
  • Audit trail of approvals and decisions
  • AI tell detection and removal
  • Brand memory isolated per workspace
What makes it different
  • Analyzes up to 3,000 comments from 90 days in full reports
  • No subscription required, pay per report
  • Combines Instagram and TikTok data in single report
  • Reports include every comment with full context and traceability
  • Free access to reports without credit card
  • Never invents facts—asks for evidence instead of filling gaps
  • Learns your voice from real posts you've written, not generic patterns
  • Human approval required for every post and reply—nothing publishes automatically
  • Weekly content proposal arrives ready for decision, not blank page
  • Data never used for model training; DPA available
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)Not checked yet no change since last checkNot checked yet no change since last check
Trust Flow (Majestic)00
Citation Flow (Majestic)1318
Referring domains (Majestic)811

5 details filled in for both companies.

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