
SelfSM
AI brand manager that drafts social media posts in your voice from confirmed facts, with human approval for every post
SelfSM is an AI brand manager that helps founders and teams stay visible on social media without manual content creation. It learns your voice from existing
About this launch

SelfSM is an AI brand manager designed for founders and solo experts who need to maintain a social media presence without managing it manually. The product, Chloe, learns your brand voice from 5-10 real posts you provide and answers to a short interview. Each week, Chloe proposes what to post based on your brand facts and voice profile, drafts the content, and presents it for your review and approval. The system refuses to invent facts or customer results—if it lacks evidence for a claim, it asks you for clarification or narrows the claim instead. Chloe can draft, plan, and reply on LinkedIn, X, and Telegram, with full auto-publishing to those channels. Threads support is limited to drafting and planning only. Nothing publishes without your explicit approval. The setup takes about 20 minutes per brand, after which the weekly cycle runs automatically.
What it does
- Voice profile learning from your existing posts
- Weekly content planning and drafting
- Fact-checking against stored brand facts
- Publishing to LinkedIn, X, and Telegram
- Reply queue management
- Multi-language drafting
- Client approval links with permission roles
- Audit trail of approvals and decisions
- AI tell detection and removal
- Brand memory isolated per workspace
Pricing
Pricing model: Paid
Solo: $19/month for 1 brand and 150 posts/month. Pro: $49/month for 3 brands and 375 posts/month. Agency: $129/month for 8 brands and 975 posts/month. All plans include voice profile, brand memory, and human approval requirement.
Shopper questions
How long until the first usable draft?
About 20 minutes. Paste 5–10 real posts, answer the interview about the brand, and the first grounded draft is there before you connect a channel.
Does anything publish on its own?
No. Chloe prepares posts and replies; publishing, scheduling and client release all need your explicit approval.
Can she invent a fact?
No. Without support she asks for evidence or narrows the claim. You can state a new fact, and the old value stays in history with an undo.
Which channels does it publish to?
LinkedIn, X and Telegram publish on schedule once you approve. Threads is supported for drafting, planning and the calendar, but not for publishing: Meta keeps that API behind business verification, so you copy the post across and mark it published here.
What if the voice is wrong?
You edit the draft, and the edit becomes a proposal to change the voice profile, which you approve or reject. It does not change silently.
SelfSM has a free listing. The owner can unlock the full profile with a paid launch for $5:
- Founder story (locked)
- Milestones (locked)
- Demo video (locked)
- Dofollow website link (locked)