Social Undertone vs Roundabout

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Social Undertone compared with Roundabout
Detail	Social Undertone	Roundabout
What it does	Creator audience reports from real comments	Influencer marketing without the guesswork
Stage	Not given	Established
Founded	Not given	2019
Based in	US	IT
Pricing model	Freemium	Freemium
Pricing	Free: 3 reports with scores, summary and about 300 comments from the last 30 days. Full report: $29 one time for up to 3,000 comments from the last 90 days. Shortlist pack: $99 for 5 full reports. Enterprise: custom pricing.	Free workspace forever: 10 quick analyses per month, 2 full analyses per month, 1 quote per month. Pro: €99 per month + VAT or €990 per year + VAT (12 months for the price of 10). Campaigns: priced per campaign based on quote, includes creator service, 14-day advertising license, 12-month organic li
Key features	Comment analysis from Instagram and TikTok AI-powered sentiment classification Audience sentiment scoring Topic mapping and categorization Post-by-post performance analysis Audience health scoring Brand safety flagging Shareable reports and PDF export Audience demographic and interest insights No creator login required	Creator analysis with audience and content performance data Content approval and rework management Insight reports with KPI tracking and sentiment analysis White-label quotes and reports for agencies 150+ B2C and B2B niche categories Multi-country campaigns across Italy, Europe, and USA Promo, UGC, and combined campaign formats
What makes it different	Analyzes up to 3,000 comments from 90 days in full reports No subscription required, pay per report Combines Instagram and TikTok data in single report Reports include every comment with full context and traceability Free access to reports without credit card	Real market benchmarks and pricing calculated on actual campaign fees, not estimates Price guaranteed upfront with no changes during campaign execution Comprehensive commercial fit analysis beyond KPIs alone Complete campaign management including contracts, payments, and licensing handled by platform Free workspace with no expiry and no credit card required
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	Not checked yet no change since last check	12 +1 (up) since last check
Trust Flow (Majestic)	0	7
Citation Flow (Majestic)	13	30
Referring domains (Majestic)	8	135

6 details filled in for both companies.

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