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Reference vs Hue & Shape

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Reference compared with Hue & Shape
DetailReference logo ReferenceHue & Shape logo Hue & Shape
What it doesPrivate visual moodboard app for collecting and organizing creative references Face shape, symmetry and color analysis tools that run in your browser
StageNot given Not given
FoundedNot given Not given
Based inNot given Not given
Pricing modelPaid Freemium
Pricing$5.99 USD one-time purchase for all platforms (iPhone, iPad, Mac). Includes Reference Pro with unlimited boards and items. Family Sharing supported. Existing Free users can unlock Pro for the same $5.99 price. Face report $9.99 one time, color report $12.99 one time, both reports together $17.99 one time. No subscription, refunds within 14 days.
Key features
  • Infinite spatial canvas with zoomable, reorganizable boards
  • OCR text recognition for searchable text in images
  • Automatic tag generation and organization
  • Visual similarity search to find related images
  • Mixed media support (images, video, YouTube, GIFs, sticky notes)
  • Web publishing and public board sharing
  • Apple Pencil support for annotations on iPad
  • Safari and Chrome browser extensions for web import
  • iCloud sync across iPhone, iPad, and Mac
  • AI client integration via MCP for Mac
  • Measure face shape from forehead, cheekbones, jaw and face length ratios
  • Measurement lines drawn on your photo for verification
  • Determine color season from twelve palettes
  • Face symmetry test showing left and right differences in numbers
  • Skin undertone detection: warm, cool, neutral or olive
  • Analysis runs entirely in browser without uploading photos
  • Full color palette with names and hex values
  • PDF reports to keep permanently
What makes it different
  • Private and personal - data is not tracked, sold, or locked behind paywalls
  • One-time $5.99 purchase with no subscription required
  • Unified cross-platform experience with one purchase covering all devices
  • Native Apple integration with Pencil support and seamless iCloud syncing
  • Understands visual details through OCR, color search, and automatic organization
  • Photos never leave your device; all analysis runs in your browser locally
  • Free tools with no account required for basic results
  • Paid reports are one-time purchases with no subscription or renewal
  • Refunds available within 14 days of purchase
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)3 no change since last check3 +1 (up) since last check
Trust Flow (Majestic)50
Citation Flow (Majestic)190
Referring domains (Majestic)200

5 details filled in for both companies.

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