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Format Factory vs GIFUP

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Format Factory compared with GIFUP
DetailFormat Factory logo Format FactoryGIFUP logo GIFUP
What it doesBrowser-based online video and audio converter with batch processing GIF tools that run in your browser with no upload, sign-up, watermark or file size limits
StageNot given Established
FoundedNot given 2007
Based inNot given Not given
Pricing modelFreemium Free
PricingFree: 10 credits per day, 250 MB max file size, 1 conversion at a time. Starter: $9/mo billed annually, 500 credits per month, 750 MB max file size, 5 conversions at a time. Plus: $12/mo billed annually (37% off), 1,500 credits per month, 4 GB max file size, 15 conversions at a time. Pro: $39/mo bil Not given
Key features
  • Batch conversion with up to 50 compatible files per batch
  • Support for MP4, MOV, MKV, WEBM, AVI, WMV, FLV, OGV, and 3GP video formats
  • Audio format support including MP3, WAV, AAC, AIFF, ALAC, AMR, M4A, OGG, FLAC, WMA, OPUS, and AC3
  • Customizable output quality and bitrate settings
  • Video editing options including trim, crop, resize, and frame rate adjustment
  • Audio extraction from video files
  • File and compression size controls
  • Individual file overrides within batch settings
  • Per-file progress tracking during conversion
  • Download files immediately upon completion
  • Convert video to GIF with trim, width and frame rate controls
  • Compress GIFs to meet platform size limits
  • Resize GIFs by exact pixels or percentage
  • Convert GIF to MP4
  • Crop GIFs to remove empty space or reframe
  • Add text to GIFs with caption options
  • Convert MP4 to GIF directly from phone or screen recording
  • Platform-specific presets for Discord, Slack, Twitch and WhatsApp
  • Generate shareable links for converted files
  • Local processing with no server uploads
What makes it different
  • No installation required - works in any modern web browser
  • Batch-ready workflow with shared settings for multiple files
  • No account required to start converting
  • Temporary file handling with no AI training or data selling
  • Cloud-based processing accessible on Windows, macOS, Linux, Chromebooks, phones, and tablets
  • All processing happens in your browser—files never upload to a server unless you request a shareable link
  • No file size limits or frame caps, only constrained by your computer's memory
  • Presets automatically configure output for specific platforms and their technical limits
  • Rebuilt in 2026 for modern browsers using FFmpeg WebAssembly technology
Community votes00
DR (Domain Rating by Ahrefs)29 +10 (up) since last check26 no change since last check
Trust Flow (Majestic)1812
Citation Flow (Majestic)2235
Referring domains (Majestic)65146

4 details filled in for both companies.

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