RoxSkin
On-body sponsorship platform for HYROX athletes where brands bid on logo spots worn as temporary tattoos during races
Platform enabling HYROX athletes to create 3D avatars with 15 sponsor spots that brands bid for, with winning logos printed as temporary tattoos worn during
About this launch
RoxSkin is an independent platform where HYROX athletes auction sponsorship spots on their bodies. Athletes scan themselves with phone photos to create a 3D avatar displaying 15 logo spots. Brands bid for these spots through an auction system, with prices starting at $50 for standard spots and $250 for premium placements. The price doubles with each new bid. When bidding closes about 10 days before race day, winning logos are printed as skin-safe temporary tattoos that athletes wear during the race. A sponsor's card is only charged when they win a spot, and the hold is released if they are outbid. Athletes keep their earnings minus the platform's commission after providing race-day photos showing the tattoos. RoxSkin also publishes a HYROX race calendar, city guides for race weekends, and training resources.
What it does
- 3D avatar creation from phone photos
- Real-time bidding auction for 15 sponsor spots
- Dynamic pricing with doubling bids
- Temporary tattoo printing and delivery
- Athlete profile with race history and times
- Risk-free card holds for sponsors
- HYROX race calendar with 89 races in 85 cities
- Charity auction support with half commission
- Team and relay auction options with 30-60 spots
- City guides and training resources for races
Pricing
Free for athletes to create avatar and list auction. Commission taken only when spots sell. Spots start at $50 for standard placements and $250 for premium glutes spot, with price doubling on each takeover. Charity auctions pay half the usual commission.
Shopper questions
Is it a real tattoo?
No. It's a temporary, skin-safe tattoo printed from the sponsor's logo and applied before the race. It's gone in a few days.
Do I need to be a fast or elite racer?
No. Open, Pro, Doubles and Relay racers can all list, whether it's your first race or your tenth. Sponsors back people they know or want to reach: your gym, your city, your colleagues.
Do I need a big following to get sponsors?
No, but it helps. Spots start at $50 and the price doubles each time someone takes one over, so gym mates, local businesses and your network can still start a bidding war.
What happens if I get sponsored but can't race?
If you're injured or can't start, tell us before race day and every sponsor is refunded in full. There's no penalty for you.
What is on-body sponsorship for HYROX?
Brands pay to put their logo on a spot on your body (chest, shoulder, bicep, back…) for one race. You wear it as a temporary tattoo, and it shows on your 3D avatar page for everyone who visits.
RoxSkin has a free listing. The owner can unlock the full profile with a paid launch for $5:
- Founder story (locked)
- Milestones (locked)
- Demo video (locked)
- Dofollow website link (locked)
