
Page Builder Sandwich
Build the shop pages too: WooCommerce design inside a block builder
Selling online with WordPress? Page Builder Sandwich Pro designs product, shop, cart, checkout, thank-you and My Account pages, works with the block checkout, and adds product blocks plus a mini cart. Everything else on the site comes from the same toolkit: 112 blocks, 28 website kits and popups you can time and target, all stored as standard WordPress blocks.
About this launch
Step inside Page Builder Sandwich

Page Builder Sandwich is a page builder for WordPress. It stores your work as regular WordPress blocks instead of shortcodes or a private format, so WordPress, your theme and your SEO plugin can keep reading your pages whatever you add later. Build in the standard block editor, or use Sandwich Studio, a full-screen visual editor with a layers panel, undo history, a command palette and keyboard shortcuts.
A page only loads styles for the blocks it contains, taken from your own uploads folder, with neutral class names and no generator tags. One test page we measured gained +0.5 kB and made 0 requests to servers of other companies. While you build, a free accessibility checker points out missing alternative text and poor colour contrast.
The plugin at no cost offers 44 blocks and 20 website kits. Pro brings 68 further blocks and 8 further kits, a form builder, popups, A/B tests, a theme builder, a design system, a WooCommerce store builder and imports from Elementor, Divi, Beaver Builder, WPBakery and Figma. AI agents such as Claude, ChatGPT and Cursor can build pages using the MCP server and its 150 tools.
It has been a WordPress page builder since 2015, and version 6 is a new builder from the ground up. Zinn Digital® Ltd develops, sells and supports it, and Neil Lock builds it.
What it does
- Pages stored as regular WordPress blocks instead of shortcodes
- Sandwich Studio: a full-screen editor offering layers, undo history and a command palette
- 44 blocks at no cost, with 68 additional ones in Pro
- 20 website kits at no cost, 8 extra in Pro, and section patterns too
- Each page gets just the CSS it needs, served from your own site
- Accessibility checker covering alternative text and colour contrast
- Site design panel that stays aligned with your theme's theme.json
- MCP server offering 150 tools for Claude, ChatGPT and Cursor
- Pro brings forms, popups and A/B tests
- Pro includes a theme builder, dynamic content and query loops
Pricing
Pricing model: Freemium
There is no time limit on the plugin and no charge for it. Page Builder Sandwich Pro runs as a monthly or yearly plan covering 1, 5 or unlimited sites, and every plan starts with a 14-day trial, no card required.
See Page Builder Sandwich's full pricing (opens in a new tab)
Shopper questions
Does Page Builder Sandwich cost anything?
No, not to start. The plugin at no cost never runs out and comes with 44 blocks, 20 website kits, Sandwich Studio and the accessibility checker. Page Builder Sandwich Pro layers on 68 further blocks, forms, popups, A/B tests and a WooCommerce store builder, and you can try it for 14 days without a card.
What happens to my pages when I save them?
They become regular WordPress blocks rather than shortcodes or some private format. That means WordPress, your theme and your SEO plugin can all read them, and a page keeps showing its content even when the plugin is turned off.
Is my site going to get slower with Page Builder Sandwich?
Pages pull in only the styles for the blocks they actually use, served from your own site. A page we measured picked up just +0.5 kB and 0 requests to servers belonging to other companies, and its Lighthouse score on phones held at 100.
Is it possible to bring over pages from Elementor or Divi?
Yes, using Pro. It turns pages made with Elementor, Divi, Beaver Builder and WPBakery into blocks, gives you a report listing anything worth checking, and leaves your original pages untouched.
Which company is behind Page Builder Sandwich?
Zinn Digital® Ltd develops, sells and supports it, and the person building it is Neil Lock.
The story so far
Speed measured on a clean WordPress site (opens in a new tab)
Page Builder Sandwich 6.28.0 added 0.5 kB to a page and no requests to other servers; the Lighthouse performance score on phones stayed at 100.
Version 4.0 on its first birthday (opens in a new tab)
Version 4.0 was released on the product's first birthday, with an enhanced user interface.
Version 3.0 (opens in a new tab)
Version 3.0 rethought the builder's interface, ten months after the public release, with around 6,000 active installs at the time.
Shortcode mapping announced (opens in a new tab)
Shortcode mapping was announced to support 800+ plugins and 2,000+ shortcodes inside the builder.
Free Lite version released (opens in a new tab)
A free Lite version of Page Builder Sandwich was announced, a trimmed-down edition of the premium plugin.

Step into Neil Lock's founder story
- Developer
- Neil Lock builds Page Builder Sandwich, a page builder for WordPress, and his company Zinn Digital® Ltd develops, sells and supports it. It has been a...
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