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Zup vs Postfjord

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Zup compared with Postfjord
Detail ZupPostfjord logo Postfjord
What it doesTurn your photos into captions in your voice for social media Social media scheduler, AI writing, inbox, DM automation, email and landing pages in one product
StageStartup Startup
Founded2026 2026
Based inNot given SE
Pricing modelFree Freemium
PricingFree to download and use. Optional one-time tips support development. Free plan with 15 posts/month and 1 automation; Solo $39/month (or $29/month billed yearly) with unlimited posts, 300 AI drafts/month, and 10,000 emails/month; Studio $99/month (or $75/month billed yearly) with 1,000 AI drafts/month and 30,000 emails/month; Agency $249/month (or $189/month billed ye
Key features
  • AI-generated captions in six tones
  • Photo editing with cropping and filters
  • Platform-specific post previews
  • Support for 5 social platforms
  • Post scheduling for X and LinkedIn
  • Editable captions before sharing
  • User permission required to publish
  • Schedule posts 10 minutes to 30 days ahead
  • Schedule posts to Instagram, Facebook, LinkedIn, Threads, TikTok, YouTube, Pinterest, Bluesky and Mastodon
  • AI-powered post writing in your brand voice
  • Design editor with templates for posts, stories and Reels
  • Unified inbox for DMs and comments across channels
  • DM and comment automation
  • Connect ChatGPT, Claude, Gemini and other AI models via API and MCP
  • Analytics showing what works and best posting times
  • Mentions tracking for brand monitoring
What makes it different
  • Write in your own voice with adjustable tones and editable AI captions
  • Preview posts on each platform before sharing
  • Complete photo editing within the app while keeping original safe
  • One moment shared across five platforms with tailored previews
  • Completely free with no subscriptions or paywalls
  • All marketing tools in one app instead of multiple separate apps
  • AI assistant included in every plan with no credit system
  • Built and used daily by founders for their own businesses
  • No limits on email list size across any plan
  • Fair pricing with bigger plans offering more room, not forced upsells
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)Not checked yet no change since last check10 +1 (up) since last check
Trust Flow (Majestic)41
Citation Flow (Majestic)1119
Referring domains (Majestic)18

7 details filled in for both companies.

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