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Zup vs Mallary

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Zup compared with Mallary
Detail ZupMallary logo Mallary
What it doesTurn your photos into captions in your voice for social media Social media posting API for developers and AI agents
StageStartup Startup
Founded2026 2026
Based inNot given US
Pricing modelFree Freemium
PricingFree to download and use. Optional one-time tips support development. Starter: $15/month for 5 accounts, Pro: $29/month for 15 accounts, Business: $95/month for 100 accounts. Unlimited posts. X publishing and comments use separate credits at cost. Pay yearly and get 2 months free.
Key features
  • AI-generated captions in six tones
  • Photo editing with cropping and filters
  • Platform-specific post previews
  • Support for 5 social platforms
  • Post scheduling for X and LinkedIn
  • Editable captions before sharing
  • User permission required to publish
  • Schedule posts 10 minutes to 30 days ahead
  • Publish to 10 social platforms
  • Schedule posts ahead of time
  • ChatGPT plugin and Claude connector
  • Upload images and videos
  • Read and reply to social media comments
  • AI Auto-Replies for brand questions
  • Cross-platform analytics and audience insights
  • REST API, MCP, and CLI for developers
  • Automatic token refresh and rate limit handling
  • Multiple profiles for different brands
What makes it different
  • Write in your own voice with adjustable tones and editable AI captions
  • Preview posts on each platform before sharing
  • Complete photo editing within the app while keeping original safe
  • One moment shared across five platforms with tailored previews
  • Completely free with no subscriptions or paywalls
  • Unified API for 10 social platforms reduces development time by 90%
  • Works with AI agents and tools without coding required
  • Up to 70% cheaper than alternatives like Postiz and Post Bridge
  • Officially verified by Meta, Google, LinkedIn, TikTok
  • Managed infrastructure with automatic retries and durable job queues
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)Not checked yet no change since last check37 −11 (down) since last check
Trust Flow (Majestic)411
Citation Flow (Majestic)1137
Referring domains (Majestic)1294

7 details filled in for both companies.

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