Content strategy and workflows built on your brand
Native AI writing assistant for Mac and Windows
Stage
Not given
Not given
Founded
Not given
Not given
Based in
RO
LU
Pricing model
Freemium
Paid
Pricing
15-day free trial with limited credits for testing. Free plan available with 5 keyword imports and corresponding briefs. Paid plans available with monthly AI credits (example: 60 AI credits per month mentioned). Fair-use refund policy: full refund within 15 days if fewer than 10 briefs generated. Li
Monthly subscription €8/month or annual subscription €75/year (€6.25/month with 22% savings). Both plans include full access to all features: unlimited devices, unlimited AI requests, multi-language support, works in any app, and 30 days money back guarantee.
Key features
Brand Intelligence analysis learns your products, positioning and competitive landscape from your website
Automated keyword research with funnel stage mapping (TOFU/MOFU/BOFU)
AI-generated strategic content briefs with competitive positioning
Competitive SERP analysis and gap identification
AI-generated first drafts ready for team refinement
Content workflow management with assignment tracking and collaboration
Editable Brand Intelligence profile with positioning customization
Integrated AI agents for research, strategy, briefs and drafts
Monthly AI credits system shared across projects
Brand-consistent content generation across all outputs
Grammar and spelling correction with AI-powered suggestions
Instant translation to and from any language
Tone adjustment from casual to professional, friendly, or persuasive
Text summarization into bullet points
Smart rephrasing for clarity and flow
Custom prompts with keyboard shortcuts
BYOK support with OpenRouter integration
Works in any application without tab switching
Multi-language interface support
GDPR compliant with EU data centers
What makes it different
Strategy-first platform combining research, planning and execution in one workspace
Automatic keyword mapping to buyer journey stages (TOFU/MOFU/BOFU)
Competitive positioning analysis integrated into every brief
No prompt engineering required - business context embedded from day one
Native desktop application that works everywhere without browser dependency or tab switching
Privacy-first architecture with zero data storage or processing of user texts
Highly customizable with custom prompts and hotkeys for personalized workflows
Contextually accurate translations that preserve meaning, not just words
All-in-one tool covering grammar, translation, content generation, and tone adjustment