Wemify vs Refract

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Wemify compared with Refract
Detail	Wemify	$Refract logo$ Refract
What it does	Content workflow tool for planning, creating, approving and publishing to multiple social platforms	Social media scheduler that writes native versions for every network
Stage	MVP	Not given
Founded	Not given	Not given
Based in	Not given	US
Pricing model	Freemium	Not given
Pricing	Free plan: $0, includes 1 workspace, 2 connected social accounts, 50 AI credits per month, marketing planning, draft workspace, AI writing, channel adaptation, and 15 posts per month (publishing and scheduling combined). Pro plan: $24/month billed monthly or $228/year (equivalent to $19/month, saves	Creator: $10/month or $120/year; Business: $24/month or $288/year; Agency: $49/month or $588/year; Agency Plus: $99/month or $1,188/year. All plans include 12 networks, API, MCP and webhooks. Additional AI credits: 250 for $5, 1,000 for $15, 5,000 for $60.
Key features	Campaign planning with goal, audience and dates AI-generated drafts using brand voice and audience context Per-channel content adaptation for LinkedIn, Instagram, X, Facebook and Threads AI-generated on-brand images in correct aspect ratios Public approval links without login required Native publishing to 7 platforms with direct scheduling Plain-language analytics with actionable next steps Private encrypted content storage with secure review links Multiple workspaces for managing separate brands or clients	Studio for images and video editing API, webhooks and CLI for automation
What makes it different	All-in-one workflow eliminates switching between multiple tools AI that learns your brand and what works for your audience Simple insights instead of complex analytics charts Built specifically for small teams and solo creators Approval workflow integrated into the product with shareable links	Every network on every plan with no limits on scheduled posts Full approval control before anything publishes AI learns your voice and suggests content rules Agency-grade white-label and client approval links
Community votes	0	0
DR (Domain Rating by Ahrefs)	4 +1 (up) since last check	Not checked yet no change since last check
Trust Flow (Majestic)	0	3
Citation Flow (Majestic)	16	19
Referring domains (Majestic)	10	2

4 details filled in for both companies.

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