Free tree testing tool for testing information architecture
HTML design in. Editable InDesign out.
Stage
Established
Startup
Founded
2021
2026
Based in
Not given
ZA
Pricing model
Free
Paid
Pricing
Free for unlimited tree testing and card sorting studies, unlimited participants and responses, and full analysis. Participant recruitment through UXbeam's panel starts at $1 per participant-minute.
Free preview: two most detailed pages of any design, twice, no account needed. $49 lifetime license: unlimited full conversions, activate on up to 10 browsers or devices, works in browser and from AI agents over MCP.
Key features
Unlimited tree-testing studies and participants
Leading-task detection to catch biased wording
Path replay visualization of participant navigation
Task outcome breakdown into direct, indirect, and elsewhere
Full-scenario completion tracking across multiple tasks
Mobile-compatible participant experience
Integrated card sorting with tree testing workflow
Multiple valid destinations per task
Iterative testing with versioned results
Complete CSV export of participant-level results
Converts HTML to native .idml files that open in Adobe InDesign
Real text frames with reflowable content
Named paragraph and character styles automatically created
Charts and tables as editable vector objects
Images placed and linked in a Links folder
Free preview of two most detailed pages without account
MCP server integration with Claude, Cursor, and other AI agents
14-day fix-or-refund guarantee on licensed conversions
Supports output in Affinity Publisher as well as InDesign
Works with all CSS frameworks including Tailwind and Bootstrap
What makes it different
No credit card required and truly unlimited at no cost
Built-in methodological safeguards prevent common research mistakes
One-screen setup lets researchers create tests in minutes
Mental Model Detection identifies competing ways different user groups organize content
AI-assisted participant recruitment with audience targeting
Deterministic conversion engine—no machine learning, same input always produces same output
Files deleted immediately after conversion—complete privacy, no storage or training
Native InDesign files, not PDFs—fully editable text, styles and charts
Direct integration with AI design tools through MCP protocol
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