Free tree testing tool for testing information architecture
Original artwork and everyday online tools for icons, stickers, illustrations and file processing
Stage
Established
Not given
Founded
2021
Not given
Based in
Not given
IN
Pricing model
Free
Freemium
Pricing
Free for unlimited tree testing and card sorting studies, unlimited participants and responses, and full analysis. Participant recruitment through UXbeam's panel starts at $1 per participant-minute.
Free plan: 13 tools with unlimited use, no card required. Pro: $7.99/month (billed monthly) or $59.90/year (billed yearly, save 37%). Pro includes all 90 tools, all 16 icon styles, all stickers and illustrations, 100 AI credits per month. Team plans available: 5 seats at $269.55/year ($53.91 per sea
Key features
Unlimited tree-testing studies and participants
Leading-task detection to catch biased wording
Path replay visualization of participant navigation
Task outcome breakdown into direct, indirect, and elsewhere
Full-scenario completion tracking across multiple tasks
Mobile-compatible participant experience
Integrated card sorting with tree testing workflow
Multiple valid destinations per task
Iterative testing with versioned results
Complete CSV export of participant-level results
4,309 original SVG icons in 16 styles
AI icon, sticker and illustration generators
1,430 stickers in 27 packs
235 illustrations in 30 packs
Icon Studio design workspace with collections and brand kits
In-browser processing keeps files on your device
No watermarks on your work
Integrations with Figma, WordPress, React and ChatGPT
100 AI credits per month with Pro
What makes it different
No credit card required and truly unlimited at no cost
Built-in methodological safeguards prevent common research mistakes
One-screen setup lets researchers create tests in minutes
Mental Model Detection identifies competing ways different user groups organize content
AI-assisted participant recruitment with audience targeting
Every icon, sticker and illustration is original artwork drawn for HubToolify
Most tools process files in-browser so data stays private on your device
13 tools completely free with no card required
One subscription unlocks all 90 tools, all icon styles and AI generators
HubToolify