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Upnext vs Roundabout

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Upnext compared with Roundabout
DetailUpnext logo UpnextRoundabout logo Roundabout
What it doesThe complete workspace for your Facebook traffic operation Influencer marketing without the guesswork
StageNot given Established
FoundedNot given 2019
Based inNot given IT
Pricing modelFree trial Freemium
PricingPublishing: $29/month for up to 10 Pages. Pro Publisher: $79/month for up to 25 Pages. Agency / Elite: $199/month for up to 100 Pages. Extra Pages: $5/month each. All plans available on monthly or yearly billing with 2 months free on yearly. 14-day free trial with no credit card required. Free workspace forever: 10 quick analyses per month, 2 full analyses per month, 1 quote per month. Pro: €99 per month + VAT or €990 per year + VAT (12 months for the price of 10). Campaigns: priced per campaign based on quote, includes creator service, 14-day advertising license, 12-month organic li
Key features
  • Multi-Page publishing with Page selection and spacing control
  • Posts, Reels and Stories support
  • AI post generation with multiple variations
  • Custom domains and domain rotation
  • Traffic tracking with click counts by page and post
  • Queue and scheduling with automatic spacing
  • Bulk upload and CSV import
  • Content recycling for evergreen posts
  • First comment automation
  • Bulk cleanup and delete with unlimited operations
  • Creator analysis with audience and content performance data
  • Content approval and rework management
  • Insight reports with KPI tracking and sentiment analysis
  • White-label quotes and reports for agencies
  • 150+ B2C and B2B niche categories
  • Multi-country campaigns across Italy, Europe, and USA
  • Promo, UGC, and combined campaign formats
What makes it different
  • All features in every plan with no feature restrictions by tier
  • Built for Facebook only, so publishing and traffic live in the same place
  • Manage Pages across multiple Facebook profiles from one workspace
  • Meta-approved platform with full Graph API integration
  • No password required, permission-based access only
  • Real market benchmarks and pricing calculated on actual campaign fees, not estimates
  • Price guaranteed upfront with no changes during campaign execution
  • Comprehensive commercial fit analysis beyond KPIs alone
  • Complete campaign management including contracts, payments, and licensing handled by platform
  • Free workspace with no expiry and no credit card required
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)38 no change since last check12 +1 (up) since last check
Trust Flow (Majestic)77
Citation Flow (Majestic)2030
Referring domains (Majestic)22135

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