| What it does | Free online cross stitch design tool — convert photos or design charts for cross stitch, needlepoint, diamond painting, crochet and fuse beads
| AI logo maker and brand kits for small business
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| Stage | Startup
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| Founded | 2025
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| Based in | AM
| AU
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| Pricing model | Freemium
| Freemium
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| Pricing | Free: Create and edit patterns, PNG exports. Unlock packs: $7.99 for 1 pattern, $12 for 5 patterns, $20 for 10 patterns (never expire). Personal Pass: $14.99 for 30 days, $59 for 1 year, $99 lifetime. Plus Pass: $24.99 for 30 days, $99 for 1 year, $149 lifetime.
| Basic logo: $20 one-off. Premium logo: $65 one-off. Brand kit: $96 a year.
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| Key features | - Convert photos to cross stitch patterns with real-time preview
- FLOW Score to measure pattern stitchability
- Support for 60+ embroidery floss brands including DMC, Anchor, Cosmo and Madeira
- Text tool with 48 stitch-friendly fonts
- One-click confetti cleanup to reduce scattered single stitches
- Printable PDF export with symbols, thread legend and stitch counts
- Full, half, quarter and backstitch support with French knots and beads
- Multi-layer non-destructive editing with unlimited undo/redo
- Progress tracker to mark stitches as you work
- Desktop app for Mac and Windows with offline support
| - Generate dozens of hand-drawn logo designs in seconds
- 150+ brand kit designs including business cards, letterheads and email signatures
- Social media kit with posts, stories and covers for every platform
- Customizable colors and fonts chosen for your industry
- Brand guide with design usage instructions
- Multiple file formats including PNG, SVG, PDF and EPS
- Upload existing logo to build brand kit around it
- Support for more than 1,100 business industries
- Available in 11 languages
- Change colors, fonts and text then download again
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| What makes it different | - 79% fewer confetti stitches than competing converters at default settings
- Runs in browser on any device with no download required
- One-time payments with no auto-renewing subscriptions
- Made by one independent developer, not a company
- Fair pricing adjusted by country using purchasing power parity
| - Free to design and preview; pay only when downloading
- Hand-drawn marks and templates from the Zenn studio, not AI-generated
- Complete in about five minutes from business name to finished brand
- Full ownership of logo and designs after purchase
- Includes 15-page brand guide PDF for every kit
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 15 ▼ −2 (down) since last check | 17 ▲ +2 (up) since last check |
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| Trust Flow (Majestic) | 3 | 1 |
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| Citation Flow (Majestic) | 24 | 19 |
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| Referring domains (Majestic) | 19 | 63 |
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Stitchmate
Zenn