| What it does | Free online cross stitch design tool — convert photos or design charts for cross stitch, needlepoint, diamond painting, crochet and fuse beads
| HTML design in. Editable InDesign out.
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| Stage | Startup
| Startup
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| Founded | 2025
| 2026
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| Based in | AM
| ZA
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| Pricing model | Freemium
| Paid
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| Pricing | Free: Create and edit patterns, PNG exports. Unlock packs: $7.99 for 1 pattern, $12 for 5 patterns, $20 for 10 patterns (never expire). Personal Pass: $14.99 for 30 days, $59 for 1 year, $99 lifetime. Plus Pass: $24.99 for 30 days, $99 for 1 year, $149 lifetime.
| Free preview: two most detailed pages of any design, twice, no account needed. $49 lifetime license: unlimited full conversions, activate on up to 10 browsers or devices, works in browser and from AI agents over MCP.
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| Key features | - Convert photos to cross stitch patterns with real-time preview
- FLOW Score to measure pattern stitchability
- Support for 60+ embroidery floss brands including DMC, Anchor, Cosmo and Madeira
- Text tool with 48 stitch-friendly fonts
- One-click confetti cleanup to reduce scattered single stitches
- Printable PDF export with symbols, thread legend and stitch counts
- Full, half, quarter and backstitch support with French knots and beads
- Multi-layer non-destructive editing with unlimited undo/redo
- Progress tracker to mark stitches as you work
- Desktop app for Mac and Windows with offline support
| - Converts HTML to native .idml files that open in Adobe InDesign
- Real text frames with reflowable content
- Named paragraph and character styles automatically created
- Charts and tables as editable vector objects
- Images placed and linked in a Links folder
- Free preview of two most detailed pages without account
- MCP server integration with Claude, Cursor, and other AI agents
- 14-day fix-or-refund guarantee on licensed conversions
- Supports output in Affinity Publisher as well as InDesign
- Works with all CSS frameworks including Tailwind and Bootstrap
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| What makes it different | - 79% fewer confetti stitches than competing converters at default settings
- Runs in browser on any device with no download required
- One-time payments with no auto-renewing subscriptions
- Made by one independent developer, not a company
- Fair pricing adjusted by country using purchasing power parity
| - Deterministic conversion engine—no machine learning, same input always produces same output
- Files deleted immediately after conversion—complete privacy, no storage or training
- Native InDesign files, not PDFs—fully editable text, styles and charts
- Direct integration with AI design tools through MCP protocol
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 15 ▼ −2 (down) since last check | 6 ● no change since last check |
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| Trust Flow (Majestic) | 3 | 4 |
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| Citation Flow (Majestic) | 24 | 24 |
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| Referring domains (Majestic) | 19 | 36 |
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Stitchmate
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