Skip to the shop floor

Social Undertone vs Brand24

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Social Undertone compared with Brand24
DetailSocial Undertone logo Social UndertoneBrand24 logo Brand24
What it doesCreator audience reports from real comments AI-powered media monitoring and social listening platform
StageNot given Established
FoundedNot given 2011
Based inUS US
Pricing modelFreemium Freemium
PricingFree: 3 reports with scores, summary and about 300 comments from the last 30 days. Full report: $29 one time for up to 3,000 comments from the last 90 days. Shortlist pack: $99 for 5 full reports. Enterprise: custom pricing. Free 14-day trial (no credit card required). Individual: $249/month ($199/month billed annually, 3 keywords, 2K mentions/month). Team: $349/month ($299/month annually, 7 keywords, 10K mentions/month). Pro: $499/month ($399/month annually, 12 keywords, 40K mentions/month). Business: $699/month ($599/
Key features
  • Comment analysis from Instagram and TikTok
  • AI-powered sentiment classification
  • Audience sentiment scoring
  • Topic mapping and categorization
  • Post-by-post performance analysis
  • Audience health scoring
  • Brand safety flagging
  • Shareable reports and PDF export
  • Audience demographic and interest insights
  • No creator login required
  • Real-time monitoring across 25+ million online sources
  • Sentiment analysis with machine learning classification
  • AI-powered anomaly detection for mention spikes
  • AI Brand Assistant for conversational insights
  • Influencer identification and analysis
  • Custom alerts via Slack, Teams, or email
  • Automated weekly reports with recommendations
  • Support for 108 languages
  • Competitive analysis and benchmarking
  • Export to PDF, Excel, and PowerPoint formats
What makes it different
  • Analyzes up to 3,000 comments from 90 days in full reports
  • No subscription required, pay per report
  • Combines Instagram and TikTok data in single report
  • Reports include every comment with full context and traceability
  • Free access to reports without credit card
  • Monitors 25 million+ sources including social, news, blogs, videos, forums, and podcasts in real-time
  • AI-powered features including Brand Assistant and automatic insight generation
  • Advanced language detection supporting 108 languages
  • Serves 4,000+ brands across 154 countries
  • Over 10 years of industry expertise
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)Not checked yet no change since last check81 +1 (up) since last check
Trust Flow (Majestic)022
Citation Flow (Majestic)1350
Referring domains (Majestic)87815

6 details filled in for both companies.

More alternatives to Social Undertone More alternatives to Brand24

Support