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Social Fanout vs Shadowly

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Social Fanout compared with Shadowly
DetailSocial Fanout logo Social FanoutShadowly logo Shadowly
What it doesCreate, schedule, and publish social media posts with AI agents and apps View public Instagram profiles, stories, posts, reels and highlights without logging in
StageStartup Not given
FoundedNot given Not given
Based inUS Not given
Pricing modelFreemium Freemium
Pricing7-day free trial with no card required, giving full access to all publishing destinations and up to 300 publish attempts. Builder plan: $9.99/month for 3,000 destination publish attempts per month. Pro plan: $11.99/month with everything in Builder plus comments, replies, and messages for Facebook Pa Free plan includes 1 free try per day per tool, 1 Instagram Creator Report, 1 Instagram Engagement Calculator, 1 Instagram Profile Analysis, 1 TikTok Profile Analysis, and access to various profile sections. Weekly plan: $1.20 per week for 10 credits. Monthly plan: $5.00 per month for 100 credits. E
Key features
  • REST API for social publishing
  • Hosted OAuth MCP connector
  • Local stdio MCP gateway
  • Post scheduling with date and time selection
  • Comments and replies on Facebook and Instagram
  • Direct messages on Facebook Pages and Instagram
  • Brand labels for scheduled posts
  • Dashboard, REST API, and MCP access
  • Profile viewer showing profile photo, name, verification, post, follower and following counts, plus latest posts
  • Anonymous stories viewing with progress bars and no account owner notification
  • Highlights viewer for opening any highlight from the profile
  • Reels download as MP4 files
  • Follower and following lists with profile jumping capability
  • Instagram engagement rate calculation from followers, likes and comments
  • Instagram Creator Report with quality score, profile audit and estimated sponsorship rates
  • TikTok profile analysis showing views, engagement and top videos
What makes it different
  • API-first infrastructure designed specifically for programmable social publishing
  • Works with AI agents through Claude, ChatGPT, and MCP without OAuth complexity
  • Eliminates need to build individual platform integrations
  • Automatic key provisioning with plan-based publish limits
  • Lower cost than calendar-first social media tools
  • No login or password required, never asks for Instagram credentials
  • Anonymous story viewing so account owners cannot see you watched
  • Independent tool not affiliated with Instagram or Meta
  • Works on mobile and requires no app installation
  • Results appear in seconds without complex setup
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)17 no change since last check5 +1 (up) since last check
Trust Flow (Majestic)00
Citation Flow (Majestic)150
Referring domains (Majestic)60

5 details filled in for both companies.

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