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SimpleDiagrams vs in the middle

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

SimpleDiagrams compared with in the middle
DetailSimpleDiagrams logo SimpleDiagramsin the middle logo in the middle
What it doesSimple, sketch-style diagrams on your Mac An app design studio that made Bulletin, an infinite canvas app for iPhone, iPad and Mac
StageNot given Not given
FoundedNot given Not given
Based inAU SG
Pricing modelFreemium Free
PricingDesktop: one-time purchase via Mac App Store. Cloud (coming soon): Beginner $19/month (5 diagrams, 1 author seat, 10,000 updates/month), Pro $90/month (50 diagrams, 5 author seats, 500,000 updates/month), Enterprise $250/month (250 diagrams, 25 author seats, 5,000,000 updates/month). All Cloud plans Bulletin is available as a free download. The Terms & Conditions reference a lifetime PRO purchase option, but specific pricing for PRO is not detailed on the pages.
Key features
  • Hand-drawn sketch style for flowcharts and diagrams
  • Free shape libraries for AWS, Google Cloud, networks, energy and more
  • Offline-first desktop app with one-time purchase
  • AI agent integration for automatic diagram generation
  • AWS Networking & Content Delivery shapes (22 shapes)
  • Google Cloud shape library (42 shapes)
  • Energy shapes library (batteries, solar panels, power plants)
  • 7-day free trial
  • Arrange photos, notes and links freely on an infinite canvas
  • Pan and zoom between items
  • Available on iPhone, iPad and Mac
  • Free download
What makes it different
  • Hand-drawn aesthetic that looks intentional, not generic
  • Works offline with one-time purchase, no subscription required
  • Free, open-source AI skills for automatic diagram generation
  • Specialized shape libraries for cloud architecture, networks and domain-specific work
  • Infinite canvas design for flexible content organization
  • Cross-platform support across Apple devices
  • Free to use
Community votes00
DR (Domain Rating by Ahrefs)31 no change since last check14 no change since last check
Trust Flow (Majestic)140
Citation Flow (Majestic)330
Referring domains (Majestic)1770

6 details filled in for both companies.

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