| What it does | Simple, sketch-style diagrams on your Mac
| HTML design in. Editable InDesign out.
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| Stage | Not given
| Startup
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| Founded | Not given
| 2026
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| Based in | AU
| ZA
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| Pricing model | Freemium
| Paid
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| Pricing | Desktop: one-time purchase via Mac App Store. Cloud (coming soon): Beginner $19/month (5 diagrams, 1 author seat, 10,000 updates/month), Pro $90/month (50 diagrams, 5 author seats, 500,000 updates/month), Enterprise $250/month (250 diagrams, 25 author seats, 5,000,000 updates/month). All Cloud plans
| Free preview: two most detailed pages of any design, twice, no account needed. $49 lifetime license: unlimited full conversions, activate on up to 10 browsers or devices, works in browser and from AI agents over MCP.
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| Key features | - Hand-drawn sketch style for flowcharts and diagrams
- Free shape libraries for AWS, Google Cloud, networks, energy and more
- Offline-first desktop app with one-time purchase
- AI agent integration for automatic diagram generation
- AWS Networking & Content Delivery shapes (22 shapes)
- Google Cloud shape library (42 shapes)
- Energy shapes library (batteries, solar panels, power plants)
- 7-day free trial
| - Converts HTML to native .idml files that open in Adobe InDesign
- Real text frames with reflowable content
- Named paragraph and character styles automatically created
- Charts and tables as editable vector objects
- Images placed and linked in a Links folder
- Free preview of two most detailed pages without account
- MCP server integration with Claude, Cursor, and other AI agents
- 14-day fix-or-refund guarantee on licensed conversions
- Supports output in Affinity Publisher as well as InDesign
- Works with all CSS frameworks including Tailwind and Bootstrap
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| What makes it different | - Hand-drawn aesthetic that looks intentional, not generic
- Works offline with one-time purchase, no subscription required
- Free, open-source AI skills for automatic diagram generation
- Specialized shape libraries for cloud architecture, networks and domain-specific work
| - Deterministic conversion engine—no machine learning, same input always produces same output
- Files deleted immediately after conversion—complete privacy, no storage or training
- Native InDesign files, not PDFs—fully editable text, styles and charts
- Direct integration with AI design tools through MCP protocol
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 35 ▲ +3 (up) since last check | 6 ● no change since last check |
| Trust Flow (Majestic) | 14 | 4 |
| Citation Flow (Majestic) | 33 | 24 |
| Referring domains (Majestic) | 177 | 36 |