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Shotomatic vs Embed Editor

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Shotomatic compared with Embed Editor
DetailShotomatic logo ShotomaticEmbed Editor logo Embed Editor
What it doesTurn clicks into step-by-step guides A photo editor for web apps that feels like the one on your iPhone
StageNot given Not given
FoundedNot given Not given
Based inNot given Not given
Pricing modelFreemium Freemium
PricingFree: up to 5 captured steps per session, unlimited saved guides and documents, basic editing and export tools. Pro Lifetime (1 Mac): $39 one-time. Pro Lifetime (3 Macs): $109 one-time. Pro Subscription (3 Macs): $12/month or $72/year. Free (with embededitor.com badge, includes crop, aspect ratio, zoom, focus, flip, rotate and straighten); Lite $49/year (same as Free, no badge, one person or company, unlimited projects); Full Personal $179/year (includes all tools, one person, one product of their own); Full $1,499/year (all tools
Key features
  • Action Capture: save target state before each accepted click and create editable step-by-step guides
  • Timed screenshot capture with configurable intervals
  • Keypress automation to simulate keystrokes between shots
  • Website batch capture for multiple URLs at once
  • Export formats: PDF, PNG, JPG, WebP, ZIP, and MP4
  • Editing tools: text, shapes, lines, arrows, framing, and Action Focus
  • Multi-page document capture for books, comics, and webcomics
  • Capture entire screen, specific window, or custom area
  • Timelapse video creation from screenshot sessions
  • Offline operation: all captures stay on Mac unless shared
  • Crop with aspect ratios (Free, 1:1, 1:2, 3:4, 9:16, 16:9, 4:3, 2:1)
  • Filters with adjustable intensity
  • Annotations (arrows, text, steps, rulers, shapes, magnifier)
  • Obfuscation (blur, pixelate, solid colour for hiding faces and text)
  • Watermark and signature
  • Handles large photos up to 48 MP without running out of memory
  • Supports HEIC from iPhone in all browsers
  • Edits save as reusable JSON state
  • Works with React, Vue, Angular, Svelte, Next.js and plain HTML/JavaScript
  • White label with custom colours and logo
What makes it different
  • Click-driven guide creation: Action Capture turns completed tasks into ordered, editable step-by-step guides automatically
  • Hands-free automation: timed capture workflows let users complete tasks without manual screenshot intervention
  • Local privacy: all captures remain on the user's Mac and work entirely offline
  • One-pass workflow: capture, review, and export in one unified application
  • Flexible export: multiple formats including PDF, PNG, JPG, WebP, ZIP, and MP4 video
  • Feels and works like iPhone's built-in photo editor
  • No CSS to import; styles encapsulated in shadow root
  • Fully typed with IDE documentation for every prop
  • Edits reopen exactly as saved, still fully editable
  • No server calls; runs entirely in the browser with no licence checks
Community votes00
DR (Domain Rating by Ahrefs)23 −1 (down) since last checkNot checked yet no change since last check
Trust Flow (Majestic)70
Citation Flow (Majestic)340
Referring domains (Majestic)1290

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