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SelfSM vs Unfollow Checker

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

SelfSM compared with Unfollow Checker
DetailSelfSM logo SelfSMUnfollow Checker logo Unfollow Checker
What it doesAI brand manager that drafts social media posts in your voice from confirmed facts, with human approval for every post Find who unfollowed you and who doesn't follow back on Instagram and Threads
StageNot given Startup
FoundedNot given 2026
Based inNot given Not given
Pricing modelPaid Free
PricingSolo: $19/month for 1 brand and 150 posts/month. Pro: $49/month for 3 brands and 375 posts/month. Agency: $129/month for 8 brands and 975 posts/month. All plans include voice profile, brand memory, and human approval requirement. Not given
Key features
  • Voice profile learning from your existing posts
  • Weekly content planning and drafting
  • Fact-checking against stored brand facts
  • Publishing to LinkedIn, X, and Telegram
  • Reply queue management
  • Multi-language drafting
  • Client approval links with permission roles
  • Audit trail of approvals and decisions
  • AI tell detection and removal
  • Brand memory isolated per workspace
  • Compare two exports to see who unfollowed or who is new
  • Local browser analysis with no password required
  • Support for Instagram and Threads exports
  • Works with JSON and HTML export formats
  • Search follower lists for specific accounts
  • Optional account sync across devices
  • Works on mobile browsers and can be added to home screen
  • Analyze multiple accounts
What makes it different
  • Never invents facts—asks for evidence instead of filling gaps
  • Learns your voice from real posts you've written, not generic patterns
  • Human approval required for every post and reply—nothing publishes automatically
  • Weekly content proposal arrives ready for decision, not blank page
  • Data never used for model training; DPA available
  • No password or app installation needed
  • Analysis runs entirely in your browser
  • Free manual checks without sign-up
  • Works with official Meta exports only
  • Supports both Instagram and Threads platforms
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)Not checked yet no change since last checkNot checked yet no change since last check
Trust Flow (Majestic)00
Citation Flow (Majestic)1817
Referring domains (Majestic)1110

4 details filled in for both companies.

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