SelfSM vs Shadowly

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

SelfSM compared with Shadowly
Detail	SelfSM	Shadowly
What it does	AI brand manager that drafts social media posts in your voice from confirmed facts, with human approval for every post	View public Instagram profiles, stories, posts, reels and highlights without logging in
Stage	Not given	Not given
Founded	Not given	Not given
Based in	Not given	Not given
Pricing model	Paid	Freemium
Pricing	Solo: $19/month for 1 brand and 150 posts/month. Pro: $49/month for 3 brands and 375 posts/month. Agency: $129/month for 8 brands and 975 posts/month. All plans include voice profile, brand memory, and human approval requirement.	Free plan includes 1 free try per day per tool, 1 Instagram Creator Report, 1 Instagram Engagement Calculator, 1 Instagram Profile Analysis, 1 TikTok Profile Analysis, and access to various profile sections. Weekly plan: $1.20 per week for 10 credits. Monthly plan: $5.00 per month for 100 credits. E
Key features	Voice profile learning from your existing posts Weekly content planning and drafting Fact-checking against stored brand facts Publishing to LinkedIn, X, and Telegram Reply queue management Multi-language drafting Client approval links with permission roles Audit trail of approvals and decisions AI tell detection and removal Brand memory isolated per workspace	Profile viewer showing profile photo, name, verification, post, follower and following counts, plus latest posts Anonymous stories viewing with progress bars and no account owner notification Highlights viewer for opening any highlight from the profile Reels download as MP4 files Follower and following lists with profile jumping capability Instagram engagement rate calculation from followers, likes and comments Instagram Creator Report with quality score, profile audit and estimated sponsorship rates TikTok profile analysis showing views, engagement and top videos
What makes it different	Never invents facts—asks for evidence instead of filling gaps Learns your voice from real posts you've written, not generic patterns Human approval required for every post and reply—nothing publishes automatically Weekly content proposal arrives ready for decision, not blank page Data never used for model training; DPA available	No login or password required, never asks for Instagram credentials Anonymous story viewing so account owners cannot see you watched Independent tool not affiliated with Instagram or Meta Works on mobile and requires no app installation Results appear in seconds without complex setup
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	Not checked yet no change since last check	5 +1 (up) since last check
Trust Flow (Majestic)	0	0
Citation Flow (Majestic)	18	0
Referring domains (Majestic)	11	0

5 details filled in for both companies.

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