SelfSM vs Postfjord

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

SelfSM compared with Postfjord
Detail	SelfSM	Postfjord
What it does	AI brand manager that drafts social media posts in your voice from confirmed facts, with human approval for every post	Social media scheduler, AI writing, inbox, DM automation, email and landing pages in one product
Stage	Not given	Startup
Founded	Not given	2026
Based in	Not given	SE
Pricing model	Paid	Freemium
Pricing	Solo: $19/month for 1 brand and 150 posts/month. Pro: $49/month for 3 brands and 375 posts/month. Agency: $129/month for 8 brands and 975 posts/month. All plans include voice profile, brand memory, and human approval requirement.	Free plan with 15 posts/month and 1 automation; Solo $39/month (or $29/month billed yearly) with unlimited posts, 300 AI drafts/month, and 10,000 emails/month; Studio $99/month (or $75/month billed yearly) with 1,000 AI drafts/month and 30,000 emails/month; Agency $249/month (or $189/month billed ye
Key features	Voice profile learning from your existing posts Weekly content planning and drafting Fact-checking against stored brand facts Publishing to LinkedIn, X, and Telegram Reply queue management Multi-language drafting Client approval links with permission roles Audit trail of approvals and decisions AI tell detection and removal Brand memory isolated per workspace	Schedule posts to Instagram, Facebook, LinkedIn, Threads, TikTok, YouTube, Pinterest, Bluesky and Mastodon AI-powered post writing in your brand voice Design editor with templates for posts, stories and Reels Unified inbox for DMs and comments across channels DM and comment automation Connect ChatGPT, Claude, Gemini and other AI models via API and MCP Analytics showing what works and best posting times Mentions tracking for brand monitoring
What makes it different	Never invents facts—asks for evidence instead of filling gaps Learns your voice from real posts you've written, not generic patterns Human approval required for every post and reply—nothing publishes automatically Weekly content proposal arrives ready for decision, not blank page Data never used for model training; DPA available	All marketing tools in one app instead of multiple separate apps AI assistant included in every plan with no credit system Built and used daily by founders for their own businesses No limits on email list size across any plan Fair pricing with bigger plans offering more room, not forced upsells
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	Not checked yet no change since last check	10 +1 (up) since last check
Trust Flow (Majestic)	0	1
Citation Flow (Majestic)	18	19
Referring domains (Majestic)	11	8

5 details filled in for both companies.

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