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Rupa vs shapes

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Rupa compared with shapes
DetailRupa logo Rupashapes logo shapes
What it doesFree link-in-bio store and unlimited Instagram auto-DMs for creators A phone-first link-in-bio page builder for creators, musicians, makers and small businesses
StageNot given Not given
FoundedNot given Not given
Based inUS Not given
Pricing modelFree Freemium
PricingNot given Free: one live page at shapes.bio address with shapes badge, no card needed. Pro: $8/month or $60/year (38% less), includes up to 5 pages, custom domain, badge removal, year of analytics, email signup export, and larger Cove allowance.
Key features
  • Link-in-bio store with customizable themes
  • Instagram comment-to-DM automation with keyword triggers
  • Digital product sales (downloads, courses, 1:1 calls, events)
  • Story reply and DM keyword automation
  • 1:1 call booking synced with Google Calendar
  • Email marketing with no send caps
  • Auto-reply to comments for engagement boost
  • Verified Meta Tech Provider with official Instagram API access
  • Six pre-designed page templates for different use cases
  • Edit directly on phone with tap controls
  • Folders and tabs to organize links and content
  • Cove AI assistant for editing and restyling drafts
  • Customizable design: background, colors, fonts, buttons and layout
  • Private draft with preview before publishing
  • Support for provider widgets and embeds for bookings and checkout
  • Analytics and per-link click tracking on Pro
  • MCP connector support for AI assistants to build private drafts
What makes it different
  • Unlimited Instagram auto-DMs and contacts with no caps
  • All features included free with no credit card required
  • Verified Meta Tech Provider ensuring account safety
  • Combine link-in-bio store with unlimited DM automation in one platform
  • Edit the page itself, not a form—content stays in context while you work
  • Fully functional on mobile; you control the entire editor on your phone
  • Free to build and publish one page with no card required
  • Keeps your own checkout and payments through external providers
Community votes00
DR (Domain Rating by Ahrefs)29 −1 (down) since last check18 +2 (up) since last check
Trust Flow (Majestic)70
Citation Flow (Majestic)280
Referring domains (Majestic)2060

4 details filled in for both companies.

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