
Rupa
Free link-in-bio store and unlimited Instagram auto-DMs for creators
About this launch

A free platform combining a link-in-bio store with unlimited Instagram auto-DMs, allowing creators to sell digital products and services with 0% transaction
What it does
- Link-in-bio store with customizable themes
- Instagram comment-to-DM automation with keyword triggers
- Digital product sales (downloads, courses, 1:1 calls, events)
- Story reply and DM keyword automation
- 1:1 call booking synced with Google Calendar
- Email marketing with no send caps
- Auto-reply to comments for engagement boost
- Verified Meta Tech Provider with official Instagram API access
Pricing
Pricing model: Free
Shopper questions
Is Rupa really free?
Yes, Rupa's link-in-bio store and Instagram auto-DMs are 100% free with every feature included. There is no trial, no credit card required, and Rupa takes 0% of your sales, though Stripe's standard card processing fee still applies.
What is comment-to-DM?
Comment-to-DM allows you to ask followers to comment a keyword on your post like GUIDE. Everyone who comments gets an automatic DM with your link, making it the fastest way to turn Reel comments into sales, bookings, or email signups.
Is it safe for my Instagram account?
Yes, Rupa is a verified Meta Tech Provider that connects through Instagram's official API. You log in on Instagram's own screen so Rupa never sees your password, and you can disconnect at any time.
Are there any limits?
Rupa doesn't cap your contacts, automations, or DMs. Email blasts go to up to 5,000 people at a time with no monthly cap.
Can I switch from Linktree, Beacons or Stan?
Yes. You create your free Rupa page, add your links and products, then replace the link in your bio.
Rupa has a free listing. The owner can unlock the full profile with a paid launch for $5:
- Founder story (locked)
- Milestones (locked)
- Demo video (locked)
- Dofollow website link (locked)
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