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Roundabout vs vkit

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Roundabout compared with vkit
DetailRoundabout logo Roundaboutvkit logo vkit
What it doesInfluencer marketing without the guesswork Instagram Auto DM. Turn comments into customers.
StageEstablished Not given
Founded2019 Not given
Based inIT Not given
Pricing modelFreemium Freemium
PricingFree workspace forever: 10 quick analyses per month, 2 full analyses per month, 1 quote per month. Pro: €99 per month + VAT or €990 per year + VAT (12 months for the price of 10). Campaigns: priced per campaign based on quote, includes creator service, 14-day advertising license, 12-month organic li Free: $0 forever with 5 published posts per month and 1 Instagram automation. Pro: $4.99 for first month, then $19/month (or $190/year). Max: Custom pricing with dedicated managers and custom landing pages.
Key features
  • Creator analysis with audience and content performance data
  • Content approval and rework management
  • Insight reports with KPI tracking and sentiment analysis
  • White-label quotes and reports for agencies
  • 150+ B2C and B2B niche categories
  • Multi-country campaigns across Italy, Europe, and USA
  • Promo, UGC, and combined campaign formats
  • Instagram Auto DM for automating comment and message replies
  • Content Studio with AI for creating branded campaign images and carousels
  • Content Calendar for scheduling and planning posts
  • Brand Kit that learns your visual style and voice
  • Cross-platform publishing to Instagram, LinkedIn, X, Threads, TikTok and more
  • Link in Bio with forms and enquiry collection
  • Community building with events and member messaging
  • Performance insights and audience analytics
  • AI assistant for content ideation and copywriting
  • Unlimited contacts for Instagram Auto DM on Pro
What makes it different
  • Real market benchmarks and pricing calculated on actual campaign fees, not estimates
  • Price guaranteed upfront with no changes during campaign execution
  • Comprehensive commercial fit analysis beyond KPIs alone
  • Complete campaign management including contracts, payments, and licensing handled by platform
  • Free workspace with no expiry and no credit card required
  • Combines Instagram automation, content creation and publishing in one tool
  • Built by a creator and a product builder for creator-first workflows
  • Free plan includes one full Instagram automation with no credit card required
  • Pro includes unlimited automations and publishing with no per-contact fees
  • Integrates with multiple platforms and AI assistants for expanded reach
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)12 +1 (up) since last check21 +1 (up) since last check
Trust Flow (Majestic)70
Citation Flow (Majestic)3036
Referring domains (Majestic)1352

5 details filled in for both companies.

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