Roundabout vs Sprout Social

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Roundabout compared with Sprout Social
Detail	Roundabout	Sprout Social
What it does	Influencer marketing without the guesswork	AI-powered social media management and intelligence platform
Stage	Established	Established
Founded	2019	2010
Based in	IT	US
Pricing model	Freemium	Freemium
Pricing	Free workspace forever: 10 quick analyses per month, 2 full analyses per month, 1 quote per month. Pro: €99 per month + VAT or €990 per year + VAT (12 months for the price of 10). Campaigns: priced per campaign based on quote, includes creator service, 14-day advertising license, 12-month organic li	Essentials: $79/month (billed annually) or $99/month (billed monthly); Standard: $199 per seat/month; Professional: $299 per seat/month; Advanced: $399 per seat/month. Enterprise plans available with custom pricing. Trellis Plus add-on: $28/month (billed annually) or $35/month (billed monthly) per s
Key features	Creator analysis with audience and content performance data Content approval and rework management Insight reports with KPI tracking and sentiment analysis White-label quotes and reports for agencies 150+ B2C and B2B niche categories Multi-country campaigns across Italy, Europe, and USA Promo, UGC, and combined campaign formats	Smart Inbox for unified message management and customer engagement Comprehensive analytics and performance reporting Influencer marketing with 10M+ creator database Employee advocacy and content sharing ViralPost™ optimal posting time technology Trellis AI agent with 100+ credits monthly per seat Integration with 30+ platforms including Salesforce and HubSpot
What makes it different	Real market benchmarks and pricing calculated on actual campaign fees, not estimates Price guaranteed upfront with no changes during campaign execution Comprehensive commercial fit analysis beyond KPIs alone Complete campaign management including contracts, payments, and licensing handled by platform Free workspace with no expiry and no credit card required	Unified platform managing all major social networks from one dashboard AI-powered intelligence turning social data into actionable business insights Trusted by 30,000+ brands across 100+ countries
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	12 +1 (up) since last check	90 no change since last check
Trust Flow (Majestic)	7	32
Citation Flow (Majestic)	30	63
Referring domains (Majestic)	135	41715

8 details filled in for both companies.

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