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Roundabout vs SnapWidget

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Roundabout compared with SnapWidget
DetailRoundabout logo RoundaboutSnapWidget logo SnapWidget
What it doesInfluencer marketing without the guesswork Add your Instagram feed or Google reviews to your website using AI agents like ChatGPT or Claude
StageEstablished Established
Founded2019 2011
Based inIT ZA
Pricing modelFreemium Freemium
PricingFree workspace forever: 10 quick analyses per month, 2 full analyses per month, 1 quote per month. Pro: €99 per month + VAT or €990 per year + VAT (12 months for the price of 10). Campaigns: priced per campaign based on quote, includes creator service, 14-day advertising license, 12-month organic li Free: unlimited free widgets for Instagram and Facebook. Lite: $8/month (or $80/year) for 1 Pro widget. Pro: $14/month (or $140/year) for 20 Pro widgets. Developer: $99/month (or $990/year) for 250 Pro widgets. All paid plans include a 14-day free trial.
Key features
  • Creator analysis with audience and content performance data
  • Content approval and rework management
  • Insight reports with KPI tracking and sentiment analysis
  • White-label quotes and reports for agencies
  • 150+ B2C and B2B niche categories
  • Multi-country campaigns across Italy, Europe, and USA
  • Promo, UGC, and combined campaign formats
  • Instagram feed widget with grid, slideshow, scrolling and board layouts
  • Multi-account widget support (up to 10 accounts on Developer plan)
  • Google and G2 review widgets
  • Lightbox and shoppable images
  • Feed layout with customizable announcement banners
  • Widget analytics with views and clicks tracking
  • Custom CSS styling
  • AI image descriptions for accessibility
  • ChatGPT and Claude AI agent integration via MCP
  • Support for TikTok, YouTube and X feeds on paid plans
What makes it different
  • Real market benchmarks and pricing calculated on actual campaign fees, not estimates
  • Price guaranteed upfront with no changes during campaign execution
  • Comprehensive commercial fit analysis beyond KPIs alone
  • Complete campaign management including contracts, payments, and licensing handled by platform
  • Free workspace with no expiry and no credit card required
  • AI agents like ChatGPT and Claude create your widget and add the code to your site automatically
  • No API key required, sign in with email and code
  • Works with multiple AI agents and MCP clients
  • 14-day free trial on all paid plans with no credit card needed initially
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)12 +1 (up) since last check75 no change since last check
Trust Flow (Majestic)754
Citation Flow (Majestic)3054
Referring domains (Majestic)13523671

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