Roundabout vs ReplyKit

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Roundabout compared with ReplyKit
Detail	Roundabout	ReplyKit
What it does	Influencer marketing without the guesswork	Not given
Stage	Established	Not given
Founded	2019	Not given
Based in	IT	FR
Pricing model	Freemium	Freemium
Pricing	Free workspace forever: 10 quick analyses per month, 2 full analyses per month, 1 quote per month. Pro: €99 per month + VAT or €990 per year + VAT (12 months for the price of 10). Campaigns: priced per campaign based on quote, includes creator service, 14-day advertising license, 12-month organic li	Free: 10 free replies on first day then 3 per day, three drafts per reply, Radar badges on X, works on X, LinkedIn and Reddit, uses Claude Sonnet. Free account: €0 with email signup, 5 replies per day, settings synced across devices, all free features. Pro: €6.99 per month, 1,000 replies per month w
Key features	Creator analysis with audience and content performance data Content approval and rework management Insight reports with KPI tracking and sentiment analysis White-label quotes and reports for agencies 150+ B2C and B2B niche categories Multi-country campaigns across Italy, Europe, and USA Promo, UGC, and combined campaign formats	Generates three draft replies per post Works on X, LinkedIn and Reddit Radar dock shows ranked opportunities in Pro plan Web app for mobile use without extension Replies in the language of the original post
What makes it different	Real market benchmarks and pricing calculated on actual campaign fees, not estimates Price guaranteed upfront with no changes during campaign execution Comprehensive commercial fit analysis beyond KPIs alone Complete campaign management including contracts, payments, and licensing handled by platform Free workspace with no expiry and no credit card required	Direct feedback channel to the developer for improvements
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	12 +1 (up) since last check	7 no change since last check
Trust Flow (Majestic)	7	5
Citation Flow (Majestic)	30	19
Referring domains (Majestic)	135	16

5 details filled in for both companies.

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