Roundabout vs Postneedle

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Roundabout compared with Postneedle
Detail	Roundabout	Postneedle
What it does	Influencer marketing without the guesswork	Discover useful posts from smaller creators on X
Stage	Established	Not given
Founded	2019	Not given
Based in	IT	ES
Pricing model	Freemium	Freemium
Pricing	Free workspace forever: 10 quick analyses per month, 2 full analyses per month, 1 quote per month. Pro: €99 per month + VAT or €990 per year + VAT (12 months for the price of 10). Campaigns: priced per campaign based on quote, includes creator service, 14-day advertising license, 12-month organic li	Free: Find, collections, saved searches, draft checker with three fixes daily. €1 for priority account reading. €9 for full report (last 200 posts). €19 per month for scouting feed with 14 days free trial.
Key features	Creator analysis with audience and content performance data Content approval and rework management Insight reports with KPI tracking and sentiment analysis White-label quotes and reports for agencies 150+ B2C and B2B niche categories Multi-country campaigns across Italy, Europe, and USA Promo, UGC, and combined campaign formats	Search X posts by interest without account Browse editorial collections with original sources Discover creators under 10K followers Read account evaluation of last 20 posts Get full account report from last 200 posts Save searches without creating account Draft checker with three free fixes daily Private scouting feed for builder discovery Posts evaluated for substance not reach Submit account to join Find directory
What makes it different	Real market benchmarks and pricing calculated on actual campaign fees, not estimates Price guaranteed upfront with no changes during campaign execution Comprehensive commercial fit analysis beyond KPIs alone Complete campaign management including contracts, payments, and licensing handled by platform Free workspace with no expiry and no credit card required	Free with no account required for core features Focus on substance over follower count Posts evaluated by consistent criteria Every post links to original source on X
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	12 +1 (up) since last check	Not checked yet no change since last check
Trust Flow (Majestic)	7	0
Citation Flow (Majestic)	30	18
Referring domains (Majestic)	135	9

6 details filled in for both companies.

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