Roundabout vs Postfjord

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Roundabout compared with Postfjord
Detail	Roundabout	Postfjord
What it does	Influencer marketing without the guesswork	Social media scheduler, AI writing, inbox, DM automation, email and landing pages in one product
Stage	Established	Startup
Founded	2019	2026
Based in	IT	SE
Pricing model	Freemium	Freemium
Pricing	Free workspace forever: 10 quick analyses per month, 2 full analyses per month, 1 quote per month. Pro: €99 per month + VAT or €990 per year + VAT (12 months for the price of 10). Campaigns: priced per campaign based on quote, includes creator service, 14-day advertising license, 12-month organic li	Free plan with 15 posts/month and 1 automation; Solo $39/month (or $29/month billed yearly) with unlimited posts, 300 AI drafts/month, and 10,000 emails/month; Studio $99/month (or $75/month billed yearly) with 1,000 AI drafts/month and 30,000 emails/month; Agency $249/month (or $189/month billed ye
Key features	Creator analysis with audience and content performance data Content approval and rework management Insight reports with KPI tracking and sentiment analysis White-label quotes and reports for agencies 150+ B2C and B2B niche categories Multi-country campaigns across Italy, Europe, and USA Promo, UGC, and combined campaign formats	Schedule posts to Instagram, Facebook, LinkedIn, Threads, TikTok, YouTube, Pinterest, Bluesky and Mastodon AI-powered post writing in your brand voice Design editor with templates for posts, stories and Reels Unified inbox for DMs and comments across channels DM and comment automation Connect ChatGPT, Claude, Gemini and other AI models via API and MCP Analytics showing what works and best posting times Mentions tracking for brand monitoring
What makes it different	Real market benchmarks and pricing calculated on actual campaign fees, not estimates Price guaranteed upfront with no changes during campaign execution Comprehensive commercial fit analysis beyond KPIs alone Complete campaign management including contracts, payments, and licensing handled by platform Free workspace with no expiry and no credit card required	All marketing tools in one app instead of multiple separate apps AI assistant included in every plan with no credit system Built and used daily by founders for their own businesses No limits on email list size across any plan Fair pricing with bigger plans offering more room, not forced upsells
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	12 +1 (up) since last check	10 +1 (up) since last check
Trust Flow (Majestic)	7	1
Citation Flow (Majestic)	30	19
Referring domains (Majestic)	135	8

8 details filled in for both companies.

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