Skip to the shop floor

Roundabout vs NewsMasher

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Roundabout compared with NewsMasher
DetailRoundabout logo RoundaboutNewsMasher logo NewsMasher
What it doesInfluencer marketing without the guesswork Trending news, rewritten in your voice, published while you sleep
StageEstablished Not given
Founded2019 Not given
Based inIT US
Pricing modelFreemium Paid
PricingFree workspace forever: 10 quick analyses per month, 2 full analyses per month, 1 quote per month. Pro: €99 per month + VAT or €990 per year + VAT (12 months for the price of 10). Campaigns: priced per campaign based on quote, includes creator service, 14-day advertising license, 12-month organic li Starter: $19/month or $168/year; Growth: $47/month or $348/year (plus $597 lifetime); Enterprise: $197/month or $1,500/year. All plans include 7-day money-back guarantee.
Key features
  • Creator analysis with audience and content performance data
  • Content approval and rework management
  • Insight reports with KPI tracking and sentiment analysis
  • White-label quotes and reports for agencies
  • 150+ B2C and B2B niche categories
  • Multi-country campaigns across Italy, Europe, and USA
  • Promo, UGC, and combined campaign formats
  • Reads full source articles before writing to ensure accuracy
  • Posts to 8 social networks automatically
  • 12 customizable writing styles or create your own
  • Automatic feature image generation for each article
  • WordPress and MasherSite publishing
  • Review board to approve before publishing
  • Keyword Feeds for specific topics and regions
  • Automatic ad insertion into articles
  • Cross-platform credit system with other Masher tools
  • Chrome extension for clipping stories
What makes it different
  • Real market benchmarks and pricing calculated on actual campaign fees, not estimates
  • Price guaranteed upfront with no changes during campaign execution
  • Comprehensive commercial fit analysis beyond KPIs alone
  • Complete campaign management including contracts, payments, and licensing handled by platform
  • Free workspace with no expiry and no credit card required
  • Reads the full source story before writing, not just the headline
  • Every step is optional: approve articles or run fully automatic
  • One article becomes posts for eight networks in your voice
  • Flags paywalled or inaccessible sources for manual review
  • Different voice per client or brand with multiple Writing Profiles
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)12 +1 (up) since last check14 no change since last check
Trust Flow (Majestic)70
Citation Flow (Majestic)3020
Referring domains (Majestic)1359

6 details filled in for both companies.

More alternatives to Roundabout More alternatives to NewsMasher

Support