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Roundabout vs INFLU

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Roundabout compared with INFLU
DetailRoundabout logo RoundaboutINFLU logo INFLU
What it doesInfluencer marketing without the guesswork Find rising fashion influencers before your competitors do
StageEstablished Startup
Founded2019 2024
Based inIT GB
Pricing modelFreemium Freemium
PricingFree workspace forever: 10 quick analyses per month, 2 full analyses per month, 1 quote per month. Pro: €99 per month + VAT or €990 per year + VAT (12 months for the price of 10). Campaigns: priced per campaign based on quote, includes creator service, 14-day advertising license, 12-month organic li Archive (Free): £0 forever. Digest: £20/month or £16/month billed yearly. Terminal: £79/month or £63/month billed yearly. Predict: £159/month or £127/month billed yearly. Business seats from 3: Terminal £79/seat/month (£63 yearly), Predict £159/seat/month (£127 yearly).
Key features
  • Creator analysis with audience and content performance data
  • Content approval and rework management
  • Insight reports with KPI tracking and sentiment analysis
  • White-label quotes and reports for agencies
  • 150+ B2C and B2B niche categories
  • Multi-country campaigns across Italy, Europe, and USA
  • Promo, UGC, and combined campaign formats
  • Real-time feed refreshed every 30 minutes on Terminal
  • Growth scoring adjusted for account size
  • Trend Radar showing top moves updated weekly
  • Account phase detection (Rising, Explosive, Peaking, Cooling)
  • Creator rankings and rising accounts
  • Brand tracking and comparison
  • Boards and alerts for saved content
  • Format performance analysis (Reels, Carousels, Photos)
  • API access for custom dashboards (Predict plan)
  • CSV export of saved feeds and shortlists
What makes it different
  • Real market benchmarks and pricing calculated on actual campaign fees, not estimates
  • Price guaranteed upfront with no changes during campaign execution
  • Comprehensive commercial fit analysis beyond KPIs alone
  • Complete campaign management including contracts, payments, and licensing handled by platform
  • Free workspace with no expiry and no credit card required
  • Momentum-based scoring rather than follower counts, enabling early discovery of rising talent
  • Live data refreshed every 30 minutes to act on trends before the market moves
  • Free Archive plan with 30-day historical data requires no credit card
  • Covers 17 fashion subcategories with auto-classification and full brand tracking
  • Fair read across all account sizes from micro-influencers to mega accounts
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)12 +1 (up) since last check7 no change since last check
Trust Flow (Majestic)70
Citation Flow (Majestic)3013
Referring domains (Majestic)1352

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