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Roundabout vs Hey

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Roundabout compared with Hey
DetailRoundabout logo RoundaboutHey logo Hey
What it doesInfluencer marketing without the guesswork Decentralized social media with onchain posts and social payments
StageEstablished Not given
Founded2019 Not given
Based inIT Not given
Pricing modelFreemium Not given
PricingFree workspace forever: 10 quick analyses per month, 2 full analyses per month, 1 quote per month. Pro: €99 per month + VAT or €990 per year + VAT (12 months for the price of 10). Campaigns: priced per campaign based on quote, includes creator service, 14-day advertising license, 12-month organic li Not given
Key features
  • Creator analysis with audience and content performance data
  • Content approval and rework management
  • Insight reports with KPI tracking and sentiment analysis
  • White-label quotes and reports for agencies
  • 150+ B2C and B2B niche categories
  • Multi-country campaigns across Italy, Europe, and USA
  • Promo, UGC, and combined campaign formats
  • Lens social graph integration for decentralized posts and follows
  • Wallet-based authentication with user key control
  • On-chain posts and interactions creating permanent records
  • Social payments in GHO token
  • Communities feature
  • Premium subscription tier
  • Text, picture, and video uploads
What makes it different
  • Real market benchmarks and pricing calculated on actual campaign fees, not estimates
  • Price guaranteed upfront with no changes during campaign execution
  • Comprehensive commercial fit analysis beyond KPIs alone
  • Complete campaign management including contracts, payments, and licensing handled by platform
  • Free workspace with no expiry and no credit card required
  • Fully decentralized with posts stored on public blockchain networks, not a closed database
  • Users maintain complete control of their private keys and wallet
  • Earn through social payments mechanism
  • Transparent onchain transactions that cannot be undone
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)12 +1 (up) since last check70 no change since last check
Trust Flow (Majestic)728
Citation Flow (Majestic)3041
Referring domains (Majestic)135506

3 details filled in for both companies.

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