Roundabout vs growdience

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Roundabout compared with growdience
Detail	Roundabout	growdience
What it does	Influencer marketing without the guesswork	X audience analyzer that shows what your followers want vs. what you post
Stage	Established	Not given
Founded	2019	Not given
Based in	IT	FR
Pricing model	Freemium	Not given
Pricing	Free workspace forever: 10 quick analyses per month, 2 full analyses per month, 1 quote per month. Pro: €99 per month + VAT or €990 per year + VAT (12 months for the price of 10). Campaigns: priced per campaign based on quote, includes creator service, 14-day advertising license, 12-month organic li	Free: $0/mo (up to 50 followers analyzed, weekly checks); Growth: $14.99/mo (up to 1,000 followers analyzed, daily checks); Pro: $34.99/mo (up to 3,000 followers analyzed, every 12 hours)
Key features	Creator analysis with audience and content performance data Content approval and rework management Insight reports with KPI tracking and sentiment analysis White-label quotes and reports for agencies 150+ B2C and B2B niche categories Multi-country campaigns across Italy, Europe, and USA Promo, UGC, and combined campaign formats	Bot detection using language models on follower bios and tweets Superfan identification based on engagement score and recency Scheduled checks from weekly to every 12 hours Email reports with updated analysis at every check Concrete post recommendations based on audience gaps Change tracking for new followers, unfollows, and superfan churn Read-only X connection with no posting or messaging access
What makes it different	Real market benchmarks and pricing calculated on actual campaign fees, not estimates Price guaranteed upfront with no changes during campaign execution Comprehensive commercial fit analysis beyond KPIs alone Complete campaign management including contracts, payments, and licensing handled by platform Free workspace with no expiry and no credit card required	Process that continuously measures gaps and verifies if changes worked Superfan engagement weighted by recency and repeat interaction, not follower count Language model classification for bot detection and content topics One ranked report focused on biggest gaps, not a dashboard to interpret
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	12 +1 (up) since last check	5 no change since last check
Trust Flow (Majestic)	7	1
Citation Flow (Majestic)	30	20
Referring domains (Majestic)	135	12

5 details filled in for both companies.

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