Get instant, accurate Pantone matches for your RGB colors
Free tree testing tool for testing information architecture
Stage
Not given
Established
Founded
Not given
2021
Based in
Not given
Not given
Pricing model
Free
Free
Pricing
Not given
Free for unlimited tree testing and card sorting studies, unlimited participants and responses, and full analysis. Participant recruitment through UXbeam's panel starts at $1 per participant-minute.
Key features
Adjustable match distance for accuracy vs alternatives
Color preview display
Copy Pantone or HEX output for handoff
Multiple related color converters
Pantone Color Match Game to test color memory
Unlimited tree-testing studies and participants
Leading-task detection to catch biased wording
Path replay visualization of participant navigation
Task outcome breakdown into direct, indirect, and elsewhere
Full-scenario completion tracking across multiple tasks
Mobile-compatible participant experience
Integrated card sorting with tree testing workflow
Multiple valid destinations per task
Iterative testing with versioned results
Complete CSV export of participant-level results
What makes it different
Standardized reference colors for predictable print output
Reduces brand color inconsistency between print runs
Free tool with no account creation required
No credit card required and truly unlimited at no cost
Built-in methodological safeguards prevent common research mistakes
One-screen setup lets researchers create tests in minutes
Mental Model Detection identifies competing ways different user groups organize content
AI-assisted participant recruitment with audience targeting
RGB to Pantone Converter