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Replyinger vs Mallary

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Replyinger compared with Mallary
DetailReplyinger logo ReplyingerMallary logo Mallary
What it doesInstagram and Facebook DM automation for creators Social media posting API for developers and AI agents
StageNot given Startup
FoundedNot given 2026
Based inNot given US
Pricing modelFreemium Freemium
PricingFree: $0/month for 250 contacts/month, 1 account, 3 live automations, every feature. Pro: $9/month for unlimited contacts, 3 accounts, unlimited automations, up to 10 team seats. Business: $29/month for unlimited contacts, 10 accounts, unlimited automations, up to 10 team seats. Starter: $15/month for 5 accounts, Pro: $29/month for 15 accounts, Business: $95/month for 100 accounts. Unlimited posts. X publishing and comments use separate credits at cost. Pay yearly and get 2 months free.
Key features
  • Comment-to-DM: automatically reply to Instagram and Facebook comments with a message and link
  • Email and phone capture: collect contact information in DMs
  • Story reply automation: auto-reply to story replies and reactions
  • DM keyword auto-reply: respond to keywords in direct messages automatically
  • Product carousel: send multiple products with buy buttons in a swipeable carousel
  • Click tracking: see which links are clicked and by how many unique people
  • Follow-ups: send automatic reminder messages to people who didn't open your link
  • Link in bio page: a free customizable page with all your links
  • Multi-account support: connect multiple Instagram and Facebook accounts
  • Publish to 10 social platforms
  • Schedule posts ahead of time
  • ChatGPT plugin and Claude connector
  • Upload images and videos
  • Read and reply to social media comments
  • AI Auto-Replies for brand questions
  • Cross-platform analytics and audience insights
  • REST API, MCP, and CLI for developers
  • Automatic token refresh and rate limit handling
  • Multiple profiles for different brands
What makes it different
  • Runs on Meta's official API, so it's safe and approved for business tools
  • Free plan with every feature, no credit card required
  • Only messages people who contacted you first, within Meta's 24-hour window
  • No password required; connects through Meta's login screen
  • Pricing doesn't scale with engagement; pay for accounts, not followers
  • Unified API for 10 social platforms reduces development time by 90%
  • Works with AI agents and tools without coding required
  • Up to 70% cheaper than alternatives like Postiz and Post Bridge
  • Officially verified by Meta, Google, LinkedIn, TikTok
  • Managed infrastructure with automatic retries and durable job queues
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)11 +1 (up) since last check37 −11 (down) since last check
Trust Flow (Majestic)011
Citation Flow (Majestic)037
Referring domains (Majestic)0294

5 details filled in for both companies.

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