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Refract vs Pubblica

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Refract compared with Pubblica
DetailRefract logo RefractPubblica logo Pubblica
What it doesSocial media scheduler that writes native versions for every network Social media scheduler. Post once, publish everywhere
StageNot given Startup
FoundedNot given 2025
Based inUS CY
Pricing modelNot given Freemium
PricingCreator: $10/month or $120/year; Business: $24/month or $288/year; Agency: $49/month or $588/year; Agency Plus: $99/month or $1,188/year. All plans include 12 networks, API, MCP and webhooks. Additional AI credits: 250 for $5, 1,000 for $15, 5,000 for $60. Free Plan: $0, unlimited connected social accounts, 10 posts per month to 8 networks (Instagram, Threads, Facebook, LinkedIn, TikTok, YouTube Shorts, Pinterest, Telegram), post scheduling. Pro Plan: $20/month or $180/year (3 months free), unlimited posts, all 9 networks including X, AI hashtag gener
Key features
  • Studio for images and video editing
  • API, webhooks and CLI for automation
  • One-click crossposting to 9 networks
  • Simple interface without enterprise bloat
  • Post scheduling at any time including weekends
  • AI hashtag generation (Pro plan)
  • Support for images, carousels and videos
  • Unlimited connected social accounts
  • Multi-image and video posting
  • Network-specific preview for caption limits and formats
  • OAuth secure account connection
  • Publishing through official platform APIs
What makes it different
  • Every network on every plan with no limits on scheduled posts
  • Full approval control before anything publishes
  • AI learns your voice and suggests content rules
  • Agency-grade white-label and client approval links
  • From signup to first post in under 5 minutes
  • Free plan with no credit card required
  • 14-day money-back guarantee on Pro
  • Posts stay active on weekends and evenings
Community votes00
DR (Domain Rating by Ahrefs)Not checked yet no change since last checkNot checked yet no change since last check
Trust Flow (Majestic)30
Citation Flow (Majestic)190
Referring domains (Majestic)20

5 details filled in for both companies.

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