Refract vs Postel

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Refract compared with Postel
Detail	$Refract logo$ Refract	Postel
What it does	Social media scheduler that writes native versions for every network	AI writing and scheduling tool that creates posts in your voice across X, LinkedIn, Bluesky and Mastodon
Stage	Not given	Startup
Founded	Not given	2024
Based in	US	DE
Pricing model	Not given	Not given
Pricing	Creator: $10/month or $120/year; Business: $24/month or $288/year; Agency: $49/month or $588/year; Agency Plus: $99/month or $1,188/year. All plans include 12 networks, API, MCP and webhooks. Additional AI credits: 250 for $5, 1,000 for $15, 5,000 for $60.	Starter $29/month, Pro $49/month, Team $99/month. Free trial available at $1 for 7 days.
Key features	Studio for images and video editing API, webhooks and CLI for automation	Learns your writing voice from past posts Generates weekly post drafts Accepts multiple input formats Multi-platform scheduling AI-powered editing Works with Claude
What makes it different	Every network on every plan with no limits on scheduled posts Full approval control before anything publishes AI learns your voice and suggests content rules Agency-grade white-label and client approval links	Creates posts that sound authentically like you, not generic AI Saves time by generating a full week of posts automatically Learns from your actual writing style and preferences Works across multiple platforms simultaneously
Community votes	0	0
DR (Domain Rating by Ahrefs)	Not checked yet no change since last check	34 +1 (up) since last check
Trust Flow (Majestic)	3	10
Citation Flow (Majestic)	19	24
Referring domains (Majestic)	2	226

5 details filled in for both companies.

More alternatives to Refract More alternatives to Postel