Private visual moodboard app for collecting and organizing creative references
Not given
Stage
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Startup
Founded
Not given
2026
Based in
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Not given
Pricing model
Paid
Freemium
Pricing
$5.99 USD one-time purchase for all platforms (iPhone, iPad, Mac). Includes Reference Pro with unlimited boards and items. Family Sharing supported. Existing Free users can unlock Pro for the same $5.99 price.
Not given
Key features
Infinite spatial canvas with zoomable, reorganizable boards
OCR text recognition for searchable text in images
Automatic tag generation and organization
Visual similarity search to find related images
Mixed media support (images, video, YouTube, GIFs, sticky notes)
Web publishing and public board sharing
Apple Pencil support for annotations on iPad
Safari and Chrome browser extensions for web import
iCloud sync across iPhone, iPad, and Mac
AI client integration via MCP for Mac
Free 12-question color analysis test
Makeup shade recommendations
Hair color recommendations
Virtual try-ons on your own photo
AI portrait generation in your colors
AI stylist for occasion-based outfits
Automatic refund if analysis fails
What makes it different
Private and personal - data is not tracked, sold, or locked behind paywalls
One-time $5.99 purchase with no subscription required
Unified cross-platform experience with one purchase covering all devices
Native Apple integration with Pencil support and seamless iCloud syncing
Understands visual details through OCR, color search, and automatic organization
Fast results in about one minute
Works for all skin tones, men and women
Includes confidence level and runner-up season for transparency
Photos deleted after 30 days, never used for AI training
Reference
DoColorAnalysis