Reference vs BrandHop

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Reference compared with BrandHop
Detail	Reference	BrandHop
What it does	Private visual moodboard app for collecting and organizing creative references	Simple brand asset management for growing teams
Stage	Not given	Not given
Founded	Not given	Not given
Based in	Not given	Not given
Pricing model	Paid	Free trial
Pricing	$5.99 USD one-time purchase for all platforms (iPhone, iPad, Mac). Includes Reference Pro with unlimited boards and items. Family Sharing supported. Existing Free users can unlock Pro for the same $5.99 price.	14-day free trial, no credit card required. Paid plans: Starter $39/month (500 assets), Growth $99/month (2,000 assets), Pro $199/month (5,000 assets), Business $299/month (10,000 assets). Asset packs: +1,000 assets $59/month, +2,000 assets $109/month, +3,000 assets $149/month, +5,000 assets $209/mo
Key features	Infinite spatial canvas with zoomable, reorganizable boards OCR text recognition for searchable text in images Automatic tag generation and organization Visual similarity search to find related images Mixed media support (images, video, YouTube, GIFs, sticky notes) Web publishing and public board sharing Apple Pencil support for annotations on iPad Safari and Chrome browser extensions for web import iCloud sync across iPhone, iPad, and Mac AI client integration via MCP for Mac	Automatic AI tagging and organization Plain-language searchable content Shareable brand portal with public URLs Integration with Google Drive and Dropbox ChatGPT and Claude connectors Version history for all assets Collections and lightboxes for organization Comments and mentions for collaboration Storage residency in US or EU
What makes it different	Private and personal - data is not tracked, sold, or locked behind paywalls One-time $5.99 purchase with no subscription required Unified cross-platform experience with one purchase covering all devices Native Apple integration with Pencil support and seamless iCloud syncing Understands visual details through OCR, color search, and automatic organization	No contracts or sales gate - try free for 14 days with no credit card required Automatic AI organization eliminates manual tagging and folder structure debates Share assets with agencies without giving them access to your workspace One library for all file types - photos, videos, logos, documents, audio and fonts
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	3 no change since last check	18 no change since last check
Trust Flow (Majestic)	5	0
Citation Flow (Majestic)	19	13
Referring domains (Majestic)	20	1

5 details filled in for both companies.

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