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PostOwl vs Refract

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

PostOwl compared with Refract
DetailPostOwl logo PostOwlRefract logo Refract
What it doesAI social media tool that learns your voice and generates posts, replies, and schedules content across multiple platforms Social media scheduler that writes native versions for every network
StageNot given Not given
FoundedNot given Not given
Based inEE US
Pricing modelFreemium Not given
PricingFree: $0/month with 5 posts per month and 1 connected account. Creator: $9.99/month with unlimited posts and 2 connected accounts. Manager: $12.99/month with unlimited posts and unlimited connected accounts. Annual plans available with up to 25% savings. Creator: $10/month or $120/year; Business: $24/month or $288/year; Agency: $49/month or $588/year; Agency Plus: $99/month or $1,188/year. All plans include 12 networks, API, MCP and webhooks. Additional AI credits: 250 for $5, 1,000 for $15, 5,000 for $60.
Key features
  • Train custom AI models on your own posts and replies
  • Generate posts and replies in your trained voice
  • Chrome extension for in-feed reply generation on X
  • Visual calendar for scheduling posts across platforms
  • Support for X, LinkedIn, Instagram, Facebook, TikTok, and Threads
  • AI rewriter for polishing drafts
  • Model Context Protocol server for AI agents like Claude
  • CLI for terminal-based posting
  • Template library with pre-built styles
  • Screenshot editor for image attachments
  • Studio for images and video editing
  • API, webhooks and CLI for automation
What makes it different
  • AI learns from your actual writing, not generic templates
  • Works as full scheduler even without using AI
  • Post once to all platforms from one dashboard
  • Reply in real-time within X feed via Chrome extension
  • AI agents can post on your behalf through MCP integration
  • Every network on every plan with no limits on scheduled posts
  • Full approval control before anything publishes
  • AI learns your voice and suggests content rules
  • Agency-grade white-label and client approval links
Community votes00
DR (Domain Rating by Ahrefs)39 no change since last checkNot checked yet no change since last check
Trust Flow (Majestic)93
Citation Flow (Majestic)2719
Referring domains (Majestic)512

5 details filled in for both companies.

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